Endlessly Entertaining Bell Media Expands Crave To Offer More Leading

Sr. Manager, Publicity Specialty channels and Streaming Manager, Publicity - Specialty channels and Streaming Bell Media and Disney Entertainment Announce Disney+, Crave, and TSN Bundles in Canada - For the first time ever, CTV, Noovo, content from Bell Media's extensive entertainment portfolio, news, select sports, and larger kids collection become available directly through a Crave subscription – - Expansion adds 10,000+... Key Tags: @TheLede_CA, @Crave_PR, @CraveCanada

TORONTO, June 5, 2025 /CNW/ - Bell Media, Canada's leading media and entertainment company, today announced a game-changing evolution of its flagship streaming service, Crave. Slated to launch by the end of 2025, the newly enhanced Crave platform is set to offer unprecedented access to Bell Media's vast library of English and French-language content. All accessible within a single subscription, Crave's content portfolio will grow by more than 30%. At launch, a subscription to the enhanced Crave service gives Canadian viewers wide-ranging choice and convenience, providing direct-to-consumer access to HBO and Max Originals, Crave Originals, CTV, Noovo, news, select sporting events, a deeper... The expanded platform will also offer the option to register through a free account, providing ad-supported access to content from CTV, CTV 2, and Noovo including CTV Movies and CTV Throwback. "Bell Media continues to charge forward with investment in Crave, dramatically broadening content available across entertainment, news, and sports" said Sean Cohan, President of Bell Media.

"Our focus is unwavering: to deliver the best storytelling, enhanced discoverability, and an enjoyable user experience to our over 4 million subscribers." ERROR:Cannot read news item bid=Z-C:BCE-3696717 Bell has introduced a major expansion to Crave that adds a suite of new content and user experience tweaks. Rolling out today to users across Canada, the newly updated Crave brings more than 10,000 hours of content and a variety of new personalization options for users at no additional cost. “It’s about delivering a super clean, modern, engaging consumer experience that gets people into more content faster,” Jerrell Jimerson, Bell Media’s senior vice president and head of product and experience, tells MobileSyrup. “How do we just make this the best experience and the best destination for Canadian consumers?”

In a product briefing, Jimerson walked us through all of the changes while discussing the roles that avenues like AI and free ad-supported television (FAST) channels will play in the future of Crave. Here’s what we learned. First off, there’s the new programming. Historically, Bell has more clearly delineated between its TV channels and their corresponding websites and Crave, but the lines between all of that are now blurring. This means that a suite of content that was typically only on the likes of CTV or Bell’s French-language content site Noovo will now be available directly on Crave. Bell Media, Canada’s leading media and entertainment company, today announced a game-changing evolution of its flagship streaming service, Crave.

Slated to launch by the end of 2025, the newly enhanced Crave platform is set to offer unprecedented access to Bell Media’s vast library of English and French-language content. All accessible within a single subscription, Crave’s content portfolio will grow by more than 30%. At launch, a subscription to the enhanced Crave service gives Canadian viewers wide-ranging choice and convenience, providing direct-to-consumer access to HBO and Max Originals, Crave Originals, CTV, Noovo, news, select sporting events, a deeper... The expanded platform will also offer the option to register through a free account, providing ad-supported access to content from CTV, CTV 2, and Noovo including CTV Movies and CTV Throwback. “Bell Media continues to charge forward with investment in Crave, dramatically broadening content available across entertainment, news, and sports” said Sean Cohan, President of Bell Media. “Our focus is unwavering: to deliver the best storytelling, enhanced discoverability, and an enjoyable user experience to our over 4 million subscribers.”

“Crave’s evolution reflects our commitment to putting customers first,” added Kevin Cluett, SVP, Distribution, Out of Home, Direct to Consumer, and Product Platforms, Bell Media. “By integrating enhanced user features, and with the most sought-after content, we’re making it easier than ever for audiences to discover and enjoy their favourite entertainment.” The enhanced Crave platform is set to feature numerous improvements to the user experience and interface, including improved personalization and recommendation features, multi-language capabilities, advertising experience, and enhanced Connected TV design, while providing subscribers... Sr. Manager, Publicity Specialty channels and Streaming SHORESY’s Back, Beauties…Season 5 Drops on Christmas Day

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