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A few weeks ago, delegates from nearly 200 nations met for the 29th United Nations climate summit (COP29) in Azerbaijan, where they discussed how best to reduce emissions to slow dangerous global warming. Meanwhile, a separate global forum was playing out online, dedicated to undermining the conference, promoting oil and gas and denying humans’ role in climate change. A new report, published on Friday by international nonprofit Global Witness, found that climate misinformation and disinformation spread unchecked on TikTok during COP29, mostly in user comments on videos. The users they identified denied man-made global warming and rebuked efforts to combat it, claiming that climate change is a “lie” or “hoax.” In recent years, social media platforms like X, Facebook and even LinkedIn have emerged as efficient vehicles to spread this type of inaccurate rhetoric as quickly as climate-fueled wildfires. Online influencers and prominent political figures, particularly President-elect Donald Trump, have fanned these flames on social media, a worrisome trend as trust in science and journalists continues in some communities to plummet, experts say.
The U.N. and other organizations are scrambling to counter climate mis- and disinformation on social media. At the same time, activists and environmentalists are tapping into platforms as a way to connect global climate campaigns, rather than dismantle them. Climate-Skeptic Influencers: TikTok has policies in place that prohibit inaccurate climate change content from remaining on the platform, and launched a $1 million initiative last year to support creators in developing educational content to... But when researchers at Global Witness combed through videos posted by major news outlets in English about COP29, they found at least 20 comments that outright denied the existence of climate change. The nonprofit reported these comments to TikTok and the company initially took down only one of them, but later “took action against all the infringing comments,” Fast Company reports.
(TikTok did not respond to requests for comment from Fast Company.)
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A Few Weeks Ago, Delegates From Nearly 200 Nations Met
A few weeks ago, delegates from nearly 200 nations met for the 29th United Nations climate summit (COP29) in Azerbaijan, where they discussed how best to reduce emissions to slow dangerous global warming. Meanwhile, a separate global forum was playing out online, dedicated to undermining the conference, promoting oil and gas and denying humans’ role in climate change. A new report, published on Fr...
The U.N. And Other Organizations Are Scrambling To Counter Climate
The U.N. and other organizations are scrambling to counter climate mis- and disinformation on social media. At the same time, activists and environmentalists are tapping into platforms as a way to connect global climate campaigns, rather than dismantle them. Climate-Skeptic Influencers: TikTok has policies in place that prohibit inaccurate climate change content from remaining on the platform, and...
(TikTok Did Not Respond To Requests For Comment From Fast
(TikTok did not respond to requests for comment from Fast Company.)