How To Build A Google Site That Looks Good And Drives Business

Leo Migdal

-Dec 8, 2025, 2:57 AM

how to build a google site that looks good and drives business

Create sites for your team, project or event that look great on any device. Easily create and edit your sites with drag-and-drop design. The automatic grid layout ensures everything looks great and scales perfectly on any device, plus it's simple to move or resize elements. Sites makes it easy for your team to share and access important information in a single place. Save time with premade site templates tailored to your needs. Collaborate easily with real-time co-editing and see changes instantly, just like in Docs or Slides.

This is a complete Google Sites 101 guide that will help you identify if Google Sites is right for you. Maybe you’re thinking about creating a website with Google Sites or you want to learn how to get the most out of this free website builder. Well, I have an exciting article for you today that covers everything you need to know about creating a dynamic website with Google Sites. I’ll also cover website tips, tricks and how to best use this free website builder to create a fully functional website! Are you ready to transform your online presence with Google Sites? Are you looking to create a website for your business, portfolio, event, or project?

Google Sites is a free, easy-to-use tool that lets anyone build a professional-looking website without needing to know how to code. In this comprehensive guide, we‘ll walk you through everything you need to know to make an effective website using Google Sites. Whether you‘re a complete beginner or have some experience with web development, you‘ll find plenty of actionable tips and examples you can apply to your own site. Let‘s dive in! Google Sites is a web application included with Google Workspace (formerly G Suite) that enables users to create websites using built-in templates and drag-and-drop editing. Originally launched in 2008, Google Sites was fully rebuilt in 2016 to be more user-friendly for a general audience.

Some key features of Google Sites include: Compared to other popular website builders like WordPress, Wix, or Squarespace, Google Sites stands out for its simplicity and tight integration with the rest of the Google Workspace ecosystem. It may lack some of the advanced design customization and extensibility options of those other tools. But Google Sites is unbeatable if you‘re looking for a quick and foolproof way to get a functional website up and running. There’s a moment I've seen in just about every client conversation. It’s when they pause, lean back slightly, and say something like, “I just want something that represents us, but also...

shows up on Google and actually works.” That blend of practical functionality and expressive clarity is where most businesses get stuck when it comes to their website. And it’s often why they come to me. On the surface, building a website seems straightforward enough. Pick a platform, choose a design, slap some words and images on it, hit publish. But the reality, as I’ve learned after working with countless small businesses, is a little messier. Creating a website that doesn't just look good but performs well (both in SEO and in sales) is a layered process.

It’s not just about what you build—it’s about how and why you build it that way in the first place. In this post, I want to explore the long-tail ROI of a custom-built website. Not just in terms of money—though we’ll definitely go there—but also in credibility, rankability, and leverage for every other part of their marketing. Because while I love Webflow and the elegance of a well-thought-out UI, it's not just the platform that determines success. It's the process. And if you approach the process with intention, SEO knowledge, and a deep understanding of your business identity, the game changes entirely.

Your website is more than just a functional asset. It’s your digital storefront—your receptionist, your display case, and your lead qualifier all at once. And in many cases, it’s making that first impression before you ever get the chance to speak. In Franklin, there's a local coffee shop that spent months revamping their interior. Think reclaimed wood counters, Edison bulbs, curated art—everything intentional. But here’s the thing: for nearly a year, their website still showed a pixelated logo, outdated menu, and broken links on mobile.

It tanked their image with new customers searching online. And it wasn’t until we redid their site (on Webflow, for the record) to match their brand vibe that their foot traffic started increasing again.

How To Build A Google Site That Looks Good And Drives Business

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