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Year On Tiktok 2024 เมื่อ Tiktok Newsroom

Leo Migdal
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year on tiktok 2024 เมื่อ tiktok newsroom

In 2024, we were very demure, reveled in brat summer, and adored a cheeky pygmy hippo, all while supporting businesses of all sizes that significantly contribute to the US economy. Throughout the year, over 170 million Americans continue to be part of a billion-strong global community to discover new ideas, share passions, and inspire change. From record-breaking artists to reimagined recipes, best-sellers, and bustling businesses of all sizes, we found joy in learning, laughing, and connecting with one another. Let's revisit the year's most memorable trends, creators, and all the moments that became movements. Because on TikTok, a little bit of creativity can spark a lot of impact. "Throughout 2024, TikTok continued to redefine how we discover, create, and connect through the shared language of video.

From small businesses launching global brands to creators and artists at the forefront of cultural movements, TikTok is a catalyst for economic growth, cultural trends, and social impact. We celebrate our global community who have inspired and entertained us this year, as we remain committed to nurturing a positive and inclusive environment where everyone can bring joy, have a unique voice, and... On TikTok, brands and businesses thrive by embracing authenticity and connecting with their global community. This year, we’ve seen entrepreneurs reimagine e-commerce on TikTok Shop, seamlessly blending content, product discovery, and purchase into a truly unique discovery shopping experience. In the US, the number of TikTok Shop LIVE sessions hosted each month nearly tripled this year, allowing sellers and creators to connect with their audiences in real-time. During her Black Friday LIVE, Stormi Steele of Canvas Beauty became the first-ever seller to surpass $2M in TikTok Shop sales via a single livestream, with over $1 million of that within the first...

Mandy Peña of SimplyMandys made over $1.2 million in sales during a single TikTok LIVE. The record-breaking achievements of business owners showcase the immense potential of live commerce with the TikTok community. Beyond e-commerce, TikTok is a home to millions of brick-and-mortar small businesses. Alexandra Lourdes Ph.D is an entrepreneur and the co-founder of Refined Hospitality Group, and has opened several successful restaurants in the Las Vegas area including Saint Honoré, Café Lola and 3 Little Chicks. A mom of two daughters, Alexandra has built a community of over 2 million on TikTok through sharing her working mom life, behind-the-scenes of creating celebrity donuts, healthy recipes, and more, attracting fans from... Across various industries, TikTok continues to empower entrepreneurs to achieve remarkable success.

In the food and beverage industry, NerdyNuts, a dessert-style nut butter company, experienced meteoric growth thanks to its innovative flavors and engaging content. The company's founders, Craig Mount and Erika Peterson, leveraged TikTok to scale their business from a local farmers market to a multi-million-dollar enterprise. Kaylin and Kaylin Pickles, a Los Angeles-based pickle shop that has gained widespread popularity for its unique and delicious flavors, leveraged TikTok creators and visually appealing content to successfully expand its customer base and... TikTok has shared its Year on TikTok 2024 report, offering an in-depth look at the trends, creators, and cultural moments that defined the platform this year. From empowering small businesses and fostering global communities to shaping music, food, and literary landscapes, TikTok highlights its role as a cultural epicenter and economic powerhouse. This report highlights how TikTok has grown into more than a platform—it’s a cultural epicenter and a global community where ideas turn into movements.

As we look back on the year, it’s clear that TikTok has considerably influenced how we connect, create, and inspire one another. This report reinforces TikTok’s cultural and economic influence. Reflecting on the remarkable growth in 2024, James Stafford, Global Head of Content at TikTok, shared: “Throughout 2024, TikTok continued to redefine how we discover, create, and connect through the shared language of video. From small businesses launching global brands to creators and artists at the forefront of cultural movements, TikTok is a catalyst for economic growth, cultural trends, and social impact.” TikTok's had a fruitful, delicious, and undeniably challenging year, both on and offline.

When the social media platform wasn't bleeding lime green during brat summer, dropping CapCuts of Moo Deng's lettuce hat, looking for a man in finance, or shaping modern language while being very demure, very... ban in the new year — despite the White House joining the platform. Books, Sephora tweens, the "Apple" dance, and whole cucumbers ruled TikTok, and we proudly told jerks to "scram!" But what does TikTok itself see as its biggest trends of the year? The company announced its Year on TikTok 2024 on Wednesday, joining the plethora of Big Tech platforms dropping the data on what we all got up to over the last 12 months. TikTok's year in review is separated into several trend topics, which we've breezed through here.

But you can check out the full breakdown on TikTok's hub. The summary, the company says, "is based on research comprising in-app and third-party insights focused on TikTok's social, economic, and cultural impact, conducted from January to November 2024." One day after YouTube revealed its top creators and topics of 2024, TikTok followed suit with its own look back at the year that was. The app’s recap of 2024 included references to memes like “very demure” and “brat summer,” both of which got big with help from TikTok’s library of vertical videos. In a Newsroom post, TikTok outlined the various trends and themes propelled by the 170 million U.S.-based users who contributed to the app’s culture in 2024. “Throughout 2024, TikTok continued to redefine how we discover, create, and connect through the shared language of video,” said TikTok Global Head of Content James Stafford in a statement.

“From small businesses launching global brands to creators and artists at the forefront of cultural movements, TikTok is a catalyst for economic growth, cultural trends, and social impact.” Like YouTube, TikTok used its year-end rankings to reflect its status as a driver of pop culture. Both platforms named Tommy Richman‘s “Million Dollar Baby” — a star in memes and summer playlists alike — as their #1 song of the year. Sabrina Carpenter raised her profile by becoming a top search topic on TikTok and YouTube. TikTok also pointed out some unique ways in which its cultural impact differs from its rivals’ influence. One interesting quirk can be found in the dictionary.

“Demure” and “brat” were named the words of the year by Dictionary.com and Collins Dictionary, respectively. Jools Lebron and Charli xcx may have brought those words back to the forefront, but their memetic value increased thanks to TikTok, and the app made sure to note its role as it looked... Educational content is an important chess piece for TikTok. As the app battles ban threats in the United States, its ability to generate positive PR is critical, and initiatives like the STEM feed help it drum up positive press. Year-end report celebrates the year's most memorable trends, moments, and creators in Africa and around the world, with their meaningful impact on and beyond the platform Throughout 2024, TikTok continued to redefine how we discover, create, and connect through the shared language of video

As we conclude 2024, TikTok (www.TikTok.com) stands as a transformative platform for creators, reshaping the cultural, social, and economic landscapes of Africa. This year, TikTok wasn’t just a platform for trends and challenges—it became a powerhouse for cultural celebration, community building, and entrepreneurial success. From amplifying underrepresented voices to inspiring social change, TikTok empowered creators across Africa to share their stories, build thriving businesses, and foster connections beyond borders. "Throughout 2024, TikTok continued to redefine how we discover, create, and connect through the shared language of video. From small businesses launching global brands to creators and artists at the forefront of cultural movements, TikTok is a catalyst for economic growth, cultural trends, and social impact. We celebrate our African community who have inspired and entertained us this year, and we remain committed to nurturing a positive and inclusive environment where everyone can bring joy, have a unique voice, and...

Advocacy and Social Change: Breaking Barriers and Amplifying Voices 2023 on TikTok is defined by life hacks, throwback tracks and thriving small businesses as the community continued creating, connecting and celebrating authenticity throughout the year. Engaging with that content is an increasingly curious audience, seeking new perspectives, communities and stories. And brands have long been a welcome participant, helping to shape the trends we celebrate every year. Today we're launching the TikTok What's Next Report 2024, our fourth annual trend forecast, which will arm marketers with key knowledge around our community's changing wants and needs in order to shape the year... In 2024, the TikTok community will ignite a transformative mindset: we call it Creative Bravery.

Fueled by a blend of curiosity, imagination, vulnerability and courage, brands demonstrating Creative Bravery on TikTok will build deeper community connections. Breaking through on TikTok means shifting from occasional displays of Creative Bravery to infusing it into their daily behavior and strategies. Brands that will see most success will regularly pique global curiosities, flip traditional story arcs, and deepen trust with their audiences. Sofia Hernandez, Global Head of Business Marketing for TikTok said: "2023 has seen an audience of over 1 billion people regularly coming to TikTok to find community, surprise and delight. In an era where storytelling has become predictable, TikTok showcases creativity without a typical beginning, middle or end. "In 2024 we're going to see the TikTok community build on this in ways we've never seen before.

Fueled by a blend of curiosity, imagination, vulnerability and courage - creative bravery will be infused into our daily lives." Celebrating our global community and the popular trends that sparked joy and real-world impact In 2022, we lived, we laughed, we learned on TikTok. Our African community entertained and inspired each other, elevating and celebrating self-expression by discovering, creating and sharing content that captured our collective imagination. This year, TikTok is where we experienced the joy of learning a few new tips to make our lives easier, cooking our way through culinary adventures, turning the pages of our favourite books, singing... These were the words of Boniswa Sidwaba, TikTok's Head of Content Programming Sub-Saharan Africa, who commented that: “what happens on TikTok doesn’t stay on TikTok – whether you’re building a brand, showcasing talent or...

Sidwaba says that this was true in instances where we saw creators addressing pivotal, global issues such as climate change and interacting with communities in a way that is authentic, raw and creative. But, we also saw this play out on the lighter side of things, with TikTok being used as an entertainment destination for heart-warming humour. From Tube Girl to #BookTok, TikTok has emerged as a global entertainment platform where over 1 billion people come to enjoy content that surprises, informs, educates and entertains them. Over the past four years, advertisers have proven to be core to the TikTok experience and propelled their brands into the center of culture and entertainment by listening and being a part of the... Today at our 4th annual TikTok World product summit, we're introducing new business solutions to help brands chart new territories on TikTok with a new suite of Creative AI tools, Performance and Measurement solutions,... TikTok has given brands the opportunity to be at the forefront of culture and to connect with audiences that are fully engaged and sound-on, in ways they can't anywhere else.

We've had the opportunity to listen, learn and build with the most creative marketers across the industry, and we're excited to embark on this next stage of our journey by continuing to innovate our... "TikTok is entertainment that drives impact. With an audience of over 1 billion users, TikTok offers brands an opportunity to be innovative storytellers and connect with their communities in unique and creative ways," states Sofia Hernandez, Global Head of Business... "We are thrilled to welcome advertisers to our 4th annual TikTok World to showcase our commitment to building innovative, industry-leading solutions that allow them to participate in the magic of TikTok." We’re helping brands turn discovery into measurable action, maximize their performance everywhere, and create entertainment that drives impact. Learn more about our new ad solutions that allow brands to authentically participate in the magic of TikTok ✨ Hashtag data source: Internal TikTok Data, April 2024, Global

When brands lean into TikTok-first content that strikes a chord and resonates with their community, it captures attention and drives engagement. Research has proven that creating TikTok-first ads boosts purchase intent by +37% and brand favorability by +38% (1) and 79% of TikTok users show a preference for brands that demonstrate a clear understanding of...

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