10 Actionable Advanced Ways To Optimize A Performance Max Campaign

Leo Migdal

-Nov 9, 2025, 1:02 AM

10 actionable advanced ways to optimize a performance max campaign

10 Ways to Optimise Performance Max Campaigns Performance Max (PMax) campaigns are revolutionising digital advertising by harnessing AI and automation across Microsoft’s entire advertising ecosystem. This campaign type consolidates multiple ad formats, advanced targeting options, and automated bidding strategies into one streamlined approach—allowing advertisers to reach the right audience, on the right channels, at the right time. In this guide, we explore the key strategies and best practices to optimise your Performance Max campaigns for maximum success. In PMax campaigns, traditional ad groups are replaced by asset groups, which provide greater flexibility and a more holistic approach to ad targeting. Asset groups should be structured around themes, aligning with specific products, services, or promotional strategies.

For shopping ads within a PMax campaign, using product listing groups ensures better control and relevance. Find out if you're making costly mistakes—and how to fix them. Get ready to improve your reach, results, and ROI—fast. Discover the best keywords for your PPC and SEO goals. See how your website stacks up against the competition. Find and convert more customers with award-winning tech and decades of local digital marketing experience.

“Performance Max is a new goal-based campaign type that allows performance advertisers to access all of their Google Ads inventory from a single campaign. It’s designed to complement your keyword-based Search campaigns to help you find more converting customers across all of Google’s channels like YouTube, Display, Search, Discover, Gmail, and Maps.” It is one-campaign that serves ads on all of the Google ads inventory with limited inputs from the advertiser. Good thing is one campaign serves for all inventory, the bad thing is there is a lot of junk inventory in Google that at times effects performance. The best time to launch this campaign is when you have sufficient data on conversions, leads being fed to the Google from other campaigns In the world of online advertising, choosing the right bidding strategy is like picking the perfect tool for the job.

For a Performance Max campaign on Google Ads, where optimization is key, let’s break down the steps to ensure you’re choosing the optimal bidding strategy for your goals. Clearly define your campaign objectives. Are you looking to boost conversions, increase clicks, maximize impressions, or something else? Each bidding strategy align with different goals, so knowing your objectives is crucial. “Performance Max is a new goal-based campaign type that allows performance advertisers to access all of their Google Ads inventory from a single campaign. It’s designed to complement your keyword-based Search campaigns to help you find more converting customers across all of Google’s channels like YouTube, Display, Search, Discover, Gmail, and Maps.”

It is a one-campaign that serves ads on all of the Google ads inventory with limited inputs from the advertiser. Good thing is one campaign serves for all inventory, the bad thing is there is a lot of junk inventory in Google that at times effects performance. The best time to launch this campaign is when you have sufficient data on conversions, leads being fed to Google from other campaigns Performance Max campaigns have emerged as a pivotal element, especially for eCommerce businesses looking to scale their online presence. These campaigns represent the cutting edge of what’s possible with Google Ads, offering an unparalleled opportunity to optimize advertising strategies in a highly competitive digital marketplace. For eCommerce brands aiming to stay ahead, mastering Performance Max Campaigns is not just an option; it’s a necessity.

The essence of Performance Max lies in its ability to leverage Google’s machine learning to automate ad placements and bidding across Google’s entire suite of advertising channels. This approach offers a comprehensive solution, aligning with diverse eCommerce advertising strategies. Whether a brand aims to boost online sales, increase traffic to its website, or enhance its online visibility, optimizing Performance Max Campaigns can be a game-changer. As we delve deeper into the nuances of these campaigns, it becomes clear why they are central to modern eCommerce marketing strategies. For subtitles in your language, turn on YouTube captions. Select the settings icon at the bottom of the video player, then select "Subtitles/CC" and choose your language.

Performance Max uses Google AI to help you drive growth in conversions and value through bidding, targeting, creatives, and attribution. It's designed to perform across a wide range of marketing objectives and media channels. Because of this, we recommend using the following best practices to set up your Performance Max campaigns for optimal results. This article explains best practices for all business types. To get the most out of your Performance Max campaigns, it is crucial to provide accurate audience signals, varied assets, and a fully optimized product feed. For campaigns that rely on product feeds, consider strategies to optimize feed-only PMax.

In addition to these inputs, PMax optimization helps Google’s algorithms drive more valuable conversions, minimize wasted ad spend, and improve ROI. Ignoring the Google Performance Max optimization process will likely lead to missed opportunities and underperforming campaigns. So, the real question is: How to optimize Performance Max campaign? Our guide is the answer. In this guide, we have discussed all the key areas to optimize your Performance Max campaign. After launching your PMax campaign, it’s important to revisit and optimize your asset groups regularly.

However, Google advises you to wait 2 to 3 weeks before optimizing assets. This is because Google takes time to reflect performance data after launching the campaign. You can optimize assets by visiting your specific Performance Max campaign settings. Select a PMax campaign, click on the settings icon, and start optimizing. Performance Max campaigns are fully automated ad campaigns. Advertisers are only required to set conversion goals, and real-time intelligent bidding strategies will optimize ad impressions to drive more valuable conversions.

However, if you make the effort to further optimize your PMax campaign, you can get even better results. This post will show you ten ways to optimize the performance of your Performance Max campaign. Performance Max campaigns are goal-based and conversion-oriented. By launching this type of ad campaign, advertisers can interact with customers across all Google advertising networks, including Search, Display, YouTube, Discovery, Maps, Shopping, Gmail, partner websites, and others. However, like any type of Google Ads campaign, Performance Max has its pros and cons. The PPC specialists at Netpeak have been working with Performance Max campaigns since they were launched back in 2021.

Through our experience, we have identified ten steps for optimizing PMax campaigns to boost their effectiveness. The first steps to optimizing your PMax campaign can be taken even before you launch the campaign.

10 Actionable Advanced Ways To Optimize A Performance Max Campaign

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