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10 Social Media Job Titles Who Does What In 2025 Sprout Social

Leo Migdal
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10 social media job titles who does what in 2025 sprout social

Social media marketing professionals aren’t ninjas, gurus or wizards—but they’re also more than just managers. What was once an individual role is now enough work for a whole crew, and the list of possible social media job titles keeps growing. As the marketing landscape continues to shift, it’s increasingly clear that social is a team effort. Brands looking to take advantage of all the channel has to offer need to think seriously about social media career progression. Investing in your team today can drive acquisition, loyalty and growth tomorrow. In this list of social media job titles and descriptions, we cover all the positions you need on your core team.

We also included a round up of emerging titles forward-thinking companies are hiring for to secure a social-first competitive advantage. Bonus resource: This template collection is complete with six unique social media management job descriptions. Download it today to hire your dream candidate tomorrow. The speed of social impacts more than just what cut of jeans are currently in style. It can have real, tangible impacts on consumer expectations, market share and of course, marketing careers. In today’s digital age, social media has evolved from a mere communication tool into a multifaceted industry driving business growth, brand engagement, and public relations.

With this shift, a new lexicon of social media job titles has emerged, reflecting the complexity and specialization within the landscape. From the strategic architects behind campaigns to the creative minds crafting compelling content, these roles are crucial in navigating the ever-changing terrain of online interactions. In this article, we’ll delve into the diverse range of social media positions, exploring what each role entails, the valuable skills required, and how they contribute to the broader goals of organizations. A job title is a designation given to a role or position within an organization that indicates the job environment, the responsibilities involved, and often the level of seniority or expertise required. Oversees and manages a company’s social media presence. Responsibilities include developing strategies, creating content, scheduling posts, monitoring engagement, and analyzing performance metrics.

The specificity of new #SocialMedia titles makes me feel excited—and relieved! The days of squashing social media into a single, half-resourced general communications role are over, especially if your business relies on feeds for marketing. I'm looking forward to seeing these titles become more common in 2024. Are there any roles on Sprout Social, Inc.'s list that you'd like to see more of? I'm speaking more about industry trends for #Content professionals later this month. Join me here 👉 bit.ly/3RPb56Y

As a consultant who assists small and medium businesses with their digital presence, I often get asked about careers in social media. My clients, many of whom are entrepreneurs or solopreneurs managing their own social accounts, are curious to learn what options exist to turn their passion into a profession. The good news I share is that demand for social media experts shows no signs of slowing down. By 2029, jobs in social media are projected to grow over 10% according to recent data. Whether you‘re analytical, creative, a great communicator or all of the above, the diverse range of social media jobs means there‘s likely one that matches your skills and interests. In this article, we‘ll explore 19 of the most popular and promising social media jobs for 2025 and beyond.

For those looking to dive deep into social strategy and community building, three key roles provide that opportunity: Want to launch or grow your social media marketing career? This listicle covers ten in-demand social media marketing careers. Discover key responsibilities, potential salaries, and career advancement opportunities for roles like Social Media Manager, Content Creator, and Influencer Marketing Manager. We'll provide valuable insights to help you break into the field or take the next step. Whether you're a creative, analytical, or strategic thinker, understanding these diverse social media marketing careers is key to finding your perfect fit.

One of the most prominent social media marketing careers is that of the Social Media Manager. This role acts as the conductor of a brand's online orchestra, overseeing and executing its presence across various social media platforms. This involves a diverse range of responsibilities, from crafting engaging content calendars and developing impactful posting strategies to meticulously monitoring analytics and actively engaging with followers. A crucial aspect of this role is ensuring the brand voice remains consistent and resonates with the target audience. Social Media Managers serve as the primary strategic owner of a company's social media accounts and often collaborate with other teams, including marketing, creative, and public relations, to ensure cohesive brand messaging and campaign... This role is crucial for building brand awareness, driving engagement, and ultimately contributing to business objectives.

Examples of Successful Social Media Managers: Tips for Aspiring Social Media Managers: This career deserves its place on this list of social media marketing careers because it represents a core function within any successful digital marketing strategy. The Social Media Manager is the voice and personality of a brand online, playing a crucial role in building brand awareness, engaging audiences, and driving business results. This role offers a unique blend of creativity, strategy, and analytical thinking, making it an attractive career path for individuals passionate about social media and its impact. The increasing importance of social media for businesses across all industries ensures that this role will continue to be in high demand.

Join the AI Power Class and unlock your future in digital careers. Register Now. Personalised digital marketing training for your company The pandemic helped the growth of social media platforms to an exponential level. Ever since the more you or the audience spends time on social media, the more brands start investing in social media marketing campaigns. This has given a rise to social media job titles in 2024!

In this blog, we discuss social media job titles according to current trends, the scope of social media jobs along with their pay scale in 2023. And yes, we also discuss the best way to start your social media career, so read till the end! Are you confused about different social media job titles? Looking for the perfect career in social media marketing? You’re in the right place! This complete guide breaks down every social media job title, their salaries, and what they actually do.

Social media has become the backbone of modern business. Companies need skilled professionals to handle their online presence, create engaging content, and connect with customers. But with so many job titles out there, it can be overwhelming to understand what each role involves. Whether you’re a student planning your career, someone switching fields, or a business owner building a social media team, this article will help you understand the entire landscape of social media job titles. PEOPLE ALSO READ : Social Media and Sports: The Ultimate Digital Marketing Revolution in 2025 Social media job titles are specific names given to roles that focus on managing, creating, and optimizing content across social platforms like Facebook, Instagram, Twitter, LinkedIn, TikTok, and YouTube.

No other marketing form is as effective as social media marketing. Many businesses use it to reach their target audience. Statista says there are 5.5 billion anticipated social media users by 2025. That is why those brands are trying to amplify much of the money and investment on digital marketing. This will lead to many more jobs on these platforms across thousands of industries. This includes tech startups and Fortune 500 companies.

More than $130 billion was spent on social media advertising in 2024. This amount is expected to rise in 2025 (eMarketer). They seek skilled professionals to manage their social media. These experts create engaging content, run paid ads, and analyze performance metrics. The rise of AI tools like ChatGPT, Jasper, and Canva AI helps automate content creation. This trend shows the need for skilled users.

They can use these tools to improve engagement and conversions.

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