Always Up To Date List Of Facebook Ad Sizes Specs

Leo Migdal

-Dec 10, 2025, 5:24 PM

always up to date list of facebook ad sizes specs

If you’re investing in social ads, you’re investing in Facebook. As the world’s largest social network, it’s a critical channel for any brand’s advertising strategy. In fact, according to the most recent Sprout Social Index™, it remains the #1 platform used by marketers. But reaching Facebook’s massive audience is only half the battle. To truly connect and convert, your ads need to stop the scroll. In a sea of content, every detail matters—especially the visual presentation.

Using the correct Facebook ad sizes ensures your creative looks professional, avoids awkward cropping and is optimized to capture attention on every placement. Let’s dive into the specs you need to maximize your Facebook ad performance. To help you quickly find the specs you need, here is a summary of the most important requirements for each major Facebook ad format. For more detailed information, please refer to the sections below. The Facebook Feed is the heart of the platform and the most competitive ad placement. This is where you’re not just competing with other advertisers, but also with posts from a user’s friends, family and favorite creators.

To stand out, your ad needs to be seamless, compelling and perfectly formatted for the environment. This guide to Facebook ad sizes for 2025 includes all the new specs, dimensions, and file formats for every type of ad. Social media platforms are always changing, right? So what’s the best Facebook ad size to use in 2025? The truth is… it depends. There are several different types of Facebook ads to choose from, and the ad sizes and specs you need to use will vary from format to format.

For a detailed overview of the different formats, check out this guide on Facebook ad tools. To start creating your creative assets for your next Facebook ad, here’s your complete cheat sheet of all Facebook ad image sizes in one place, organized by placement. Bookmark it, Slack it to your team, and print it out for reference later. Schedule posts, answer messages, and manage ads from one place. Then, show off your results in beautiful reports. It’s so easy.

Facebook ad size shapes how your creative shows up across feeds, Stories, and Reels. When the dimensions line up with Meta ad specs, your ads look clean, load fast, and get the space they’re meant to. You don’t need to memorize every Facebook ad size requirement. I put together this cheat sheet that combines Meta ad specs with Facebook ad character limits so you can see exactly what’s allowed in each format. Here’s what to remember: Recommended text character length (Headline/primary/description)

1:1 (for desktop or mobile) or 4:5 (for mobile only) 1080 x 1080 px (universal compatibility) or 1080 x 1350 px (mobile) Stay up-to-date with the latest Facebook ad specs to make sure your ads look great across all placements. Below is a comprehensive guide covering the major Facebook ad formats and placements in 2025, with recommended sizes, technical requirements, and best practices. Carousel ads can feature 2–10 cards, each containing an image or video with its own headline, description, and link. Users can swipe through cards in the unit.

Marketplace ads appear within the Facebook Marketplace section (where users browse buy/sell listings). They look similar to Marketplace listings with a “Sponsored” label, typically showing a single image, a headline, and price or relevant info. These ads use the image format by default (though video is possible, most advertisers use images to blend into the product listings). Don’t waste your budget on poorly sized Facebook ads—reach more of the 93.3M new users in 2025 with this ultimate guide to ad sizes, specs, and formats. Learn which placements, formats, and dimensions drive the best results. Facebook Ad Sizes and Specs can make or break your campaign performance—get them wrong, and you’re wasting budget on broken creatives.

That’s a costly mistake, especially now: Facebook ad reach grew by 93.3 million users (+4.3%) between January 2024 and January 2025. This 2025 guide gives you every spec, size, and format you need to design ads that actually work—across all placements. Every image ad on Facebook has its own rules. Knowing the right size is step one — but understanding why it matters and when to use each format? That’s where smart marketers stand out. In the ever-evolving digital landscape, mastering the intricacies of Facebook ad size and specifications is crucial for marketers striving for excellence in 2025.

As Facebook continues to be a dominant force in the world of online advertising, understanding the nuances of its ad dimensions can be the difference between a successful campaign and a forgettable one. Navigating through the myriad of ad formats, sizes, and specifications can often feel like traversing through a labyrinth. This easy-to-follow guide aims to illuminate the path by demystifying the complexities of Facebook ad size and specifications. Whether you are a seasoned advertiser seeking to refine your skills or a novice embarking on your first campaign, this guide is designed to equip you with the knowledge and tools necessary to optimize... Unlock the potential of your Facebook advertising by mastering the art and science of ad dimensions in 2025. Choosing the right ad size can be challenging for advertisers new to Facebook advertising due to the plethora of options available.

It’s easy to feel overwhelmed by the sheer number of choices. In 2018, the standard Facebook ad size was 1200 x 628 pixels. However, you can now opt for 1080 x 1080 pixels, which gives you more space in the news feed. To help you visualize it, imagine comparing two advertisements side by side. One adheres to the new ad size, while the other does not. The new size will afford you more space in the news feed.

Find out the latest 2026 guidelines for Facebook ad sizes, including image aspect ratios, file sizes, and pixels for different ad types. More than two decades after its founding in a college dorm, Facebook has more than three billion users—around 40% of the global population. With its enormous userbase, a Facebook page can be an essential sales channel for your ecommerce business. The platform lets brands meet shoppers where they’re already spending their time online. But using the social media platform to its full potential requires more than selling on Facebook through a Facebook shop. You can also use Facebook as an advertising channel to direct users to your ecommerce site, where you have more control over the customer experience.

Ahead, get the complete specs for image and video aspect ratios, character limits, and more to successfully market on Facebook, complete with Facebook ad examples to help you craft winning campaigns in 2025. Use this visual reference as a quick guide to correct Facebook ad sizes. The following sections break down the specifications for each Facebook ad type.

Always Up To Date List Of Facebook Ad Sizes Specs

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