Cta Ncta Lptvba Meet With Fcc To Oppose Nab S Atsc 3 0 Petition
Six groups said they had different perspectives but ‘one goal’ in urging the regulator to ‘deny NAB’s requests’ When you purchase through links on our site, we may earn an affiliate commission. Here’s how it works. WASHINGTON—Representatives from six trade groups representing tech, pay TV, broadband, LPTV and other sectors recently met with Federal Communications Commission staff to detail their opposition to the "Petition for Rulemaking and Future of Television... “This diverse group of stakeholders represents different aspects of the television marketplace, and each is on record individually opposing NAB’s Petition,” the groups said in a letter to the FCC summarizing the meeting. “Each participating organization has a different perspective, but we all have a common goal.
We respectfully urge the Commission to deny NAB’s requests.” In a February filing, the NAB proposed the FCC mandate a two-phase transition deadline. In the first phase of the NAB proposal, full-power stations in the top 55 markets (reaching about 70% of viewers) would be required to transition fully to ATSC 3.0 (i.e., end ATSC 1.0 simulcasting)... In the second phase of the NAB proposal, stations in the remaining markets would be required to transition fully to ATSC 3.0 in February 2030. The NAB is also asking that ATSC 3.0 tuners be mandated in all new TV sets. The cable industry, led by the National Cable & Telecommunications Association (NCTA), is pushing back against a proposal by the National Association of Broadcasters (NAB) to mandate a nationwide transition to ATSC 3.0, also...
In a filing with the Federal Communications Commission (FCC) on Thursday, NCTA argued that the proposed mandate would impose significant costs on consumers and multichannel video programming distributors (MVPDs) while offering little benefit due... ATSC 3.0 promises enhanced picture and sound quality, interactive applications, and hyper-localized content, such as targeted advertising and programming. Since the FCC authorized a voluntary transition in 2017, over 80 markets have adopted ATSC 3.0 while maintaining ATSC 1.0 broadcasts to ensure compatibility. However, the NAB’s February petition urges the FCC to accelerate the process, requiring stations in the top 55 markets—covering roughly 70% of the U.S. population—to fully transition by February 2028, with remaining stations following by 2030. The NAB also seeks mandates for ATSC 3.0 tuners in TVs by 2028 and updates to MVPD carriage rules.
NCTA’s filing sharply criticized the proposal, calling it “heavy-handed government intervention” unwarranted in today’s competitive video marketplace. The group highlighted the slow pace of the voluntary transition, noting that only 138 of the 1,767 full-power U.S. stations currently broadcast in ATSC 3.0, according to RabbitEars data. Additionally, only 4.5% of TVs in U.S. households are equipped to receive ATSC 3.0 signals, reflecting low consumer demand for compatible devices. “The exciting and innovative services broadcasters promised—superior reception, mobile viewing, enhanced public safety, and interactive content—have been slow to materialize,” NCTA stated.
“Consumers have shown little demand for ATSC 3.0 televisions or converter boxes.” The cable industry also raised concerns about the lack of backward compatibility with existing MVPD systems. NCTA members, including major cable operators, would need to invest heavily in new infrastructure to carry ATSC 3.0 signals. One member estimated costs in the tens of millions for new transceivers alone, a burden that could drive up cable service prices at a time when operators are already losing subscribers to streaming platforms. “The broadcast industry chose a non-backward compatible technology,” NCTA argued, asserting that the costs should not be passed on to MVPDs or consumers. A coalition of six industry groups representing consumer electronics, pay-TV operators and broadcasters formally opposed the National Association of Broadcasters’ petition for a mandatory transition to ATSC 3.0 during a June 27 meeting with...
The stakeholders, including the Consumer Technology Association, Public Knowledge, NCTA, ACA Connects, American Television Alliance and LPTV Broadcasters Association, detailed their objections to NAB’s February petition in a July 1 letter to the FCC. The petition requests a two-phase transition deadline that would require full-power stations in the top 55 markets to end ATSC 1.0 simulcasting by February 2028, with remaining markets following by February 2030. The Consumer Technology Association reiterated its position that the transition to ATSC 3.0 should remain voluntary, arguing that “a mandatory transition to ATSC 3.0 would harm consumers by imposing real costs for consumers, stifling... Brian Markwalter, CTA’s senior vice president of research and standards, and Rachel Nemeth, senior director of regulatory affairs, represented the organization at the meeting. An alliance of consumer advocates and television industry players are urging the Federal Communications Commission (FCC) to reject a proposal that would mandate the adoption of the new ATSC 3.0 "Next Generation" broadcast television... In a letter presented to the FCC this week, organizations including the Consumer Technology Association (CTA), Public Knowledge, NCTA, The Internet & Television Association, ACA Connects America’s Communications Association, American Television Alliance (ATVA) and...
Here's the full letter, outlining their collective concerns and detailed arguments: Marlene H. Dortch, Esq.SecretaryFederal Communications Commission45 L Street NEWashington, DC 20554 Re: Authorizing Permissive Use of the “Next Generation” Broadcast Television Standard – GN Docket No. 16-142 On Friday, June 27, representatives of the Consumer Technology Association (CTA), Public Knowledge, NCTA – The Internet & Television Association, ACA Connects – America’s Communications Association (ACA Connects), American Television Alliance (ATVA), and LPTV...
A full list of participants in the meeting is attached. CFXGATE = window.CFXGATE || {}; CFXGATE.ajaxurl = 'https://www.cablefax.com/wp-admin/admin-ajax.php'; CFXGATE.pageTemplate = '/code/wp-content/themes/cablefax2019/page.php'; CFXGATE.id = '522350'; CFXGATE.action = 'get_premium_content'; CFXGATE.cb = Math.floor(Math.random() * 1e16); //cachebuster jQuery.ajax({ method: "POST", url: CFXGATE.ajaxurl + '?cb=' + CFXGATE.cb, xhrFields: {... Dalet, a leading provider of cloud-native, end-to-end media workflow solutions, ... In our latest blog, we explain how Wi-Fi 7 rollouts can drive consumer loyalty with value-add services such as consumer cybersecurity. We also explore how this ... LOS ANGELES Netflix announced it has entered into an agreement to acquire the assets of Warner Bros.
for $82.7 billion.... NEW YORK Nielsens Gracenote has launched Gracenote Content Connect, a new ad platform that provides agencies, brands, supply-side platforms (SSPs) and demand-si... NEW YORK In an most important update to the workings of deal-based programmatic advertising, IAB Tech Lab has released version 1.0 of its Deals API for public c... Save this article for later! Login or create a Free Member Profile to bookmark it. A coalition of six industry groups representing consumer electronics, pay TV operators and broadcasters formally opposed the National Association of Broadcasters’ petition for a mandatory transition to ATSC 3.0 during a June 27 meeting...
This article was originally posted on newscaststudio.com The National Association of Broadcasters responded sharply to industry opposition against its ATSC 3.0 transition petition, accusing cable companies and consumer electronics groups of “protecting their turf” rather than serving the public interest. In a July 7 blog post, NAB Chief Legal Officer Rick Kaplan dismissed objections raised by six industry groups during a recent Federal Communications Commission meeting as “reflexive, innovation-blocking” efforts from “the usual suspects.”... Six industry groups tell FCC to reject NAB’s ATSC 3.0 transition plan NAB’s petition requests a two-phase timeline requiring full-power stations in the top 55 markets to end ATSC 1.0 simulcasting by February 2028, with remaining markets following by February 2030. The proposal also seeks mandatory ATSC 3.0 tuners in new television sets.
Kaplan challenged the coalition’s cost arguments, particularly CTA’s analysis showing ATSC 3.0-capable televisions cost an average of $157 more than ATSC 1.0-only models. The landscape of free over-the-air (OTA) television is on the brink of a dramatic transformation. Local station owners affiliated with ABC, CBS, FOX, and NBC, backed by the National Association of Broadcasters (NAB), have petitioned the Federal Communications Commission (FCC) to phase out the aging ATSC 1.0 broadcasting standard... If approved, this shift could end free access to ABC, CBS, FOX, & NBC for millions of viewers know it—unless they upgrade their equipment. The NAB’s proposal outlines a two-phase timeline for the transition. By February 2028, stations in the top 55 U.S.
markets, covering roughly 70% of households, would switch entirely to ATSC 3.0. The remaining markets would follow suit by February 2030. This hard deadline aims to streamline a process that has lingered in a dual-broadcast limbo, with stations simulcasting in both ATSC 1.0 and 3.0 to accommodate viewers with older TVs. For broadcasters, maintaining both standards is a costly burden—one they’re eager to shed. Yet doing so will also mean millions of people will find their TVs unable to access ABC, CBS, FOX, and NBC unless they upgrade. This will also mean many DVRs for your antenna will stop working because of DRM and the lack of a 3.0 tuner.
So far, according to Pearl TV, 15 million tuners with ATSC 3.0 have been sold to over 133 million American households in the United States. So, at most, just 11% of American households have an ATSC 3.0 tuner, assuming each runner was sold to a different household. ATSC 3.0 promises significant upgrades for viewers willing to adapt. Known as NextGen TV, it delivers sharper picture quality with higher frame rates and high dynamic range, alongside interactive features that personalize the viewing experience. Beyond entertainment, the technology supports innovations like the Broadcast Positioning System (BPS), a potential GPS alternative that could bolster national security by addressing vulnerabilities in critical infrastructure. These benefits, however, come with a catch: most current TVs lack ATSC 3.0 receivers, leaving many consumers unprepared.
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Six Groups Said They Had Different Perspectives But ‘one Goal’
Six groups said they had different perspectives but ‘one goal’ in urging the regulator to ‘deny NAB’s requests’ When you purchase through links on our site, we may earn an affiliate commission. Here’s how it works. WASHINGTON—Representatives from six trade groups representing tech, pay TV, broadband, LPTV and other sectors recently met with Federal Communications Commission staff to detail their o...
We Respectfully Urge The Commission To Deny NAB’s Requests.” In
We respectfully urge the Commission to deny NAB’s requests.” In a February filing, the NAB proposed the FCC mandate a two-phase transition deadline. In the first phase of the NAB proposal, full-power stations in the top 55 markets (reaching about 70% of viewers) would be required to transition fully to ATSC 3.0 (i.e., end ATSC 1.0 simulcasting)... In the second phase of the NAB proposal, stations ...
In A Filing With The Federal Communications Commission (FCC) On
In a filing with the Federal Communications Commission (FCC) on Thursday, NCTA argued that the proposed mandate would impose significant costs on consumers and multichannel video programming distributors (MVPDs) while offering little benefit due... ATSC 3.0 promises enhanced picture and sound quality, interactive applications, and hyper-localized content, such as targeted advertising and programmi...
NCTA’s Filing Sharply Criticized The Proposal, Calling It “heavy-handed Government
NCTA’s filing sharply criticized the proposal, calling it “heavy-handed government intervention” unwarranted in today’s competitive video marketplace. The group highlighted the slow pace of the voluntary transition, noting that only 138 of the 1,767 full-power U.S. stations currently broadcast in ATSC 3.0, according to RabbitEars data. Additionally, only 4.5% of TVs in U.S. households are equipped...
“Consumers Have Shown Little Demand For ATSC 3.0 Televisions Or
“Consumers have shown little demand for ATSC 3.0 televisions or converter boxes.” The cable industry also raised concerns about the lack of backward compatibility with existing MVPD systems. NCTA members, including major cable operators, would need to invest heavily in new infrastructure to carry ATSC 3.0 signals. One member estimated costs in the tens of millions for new transceivers alone, a bur...