Crandi

Daily Trivia Game Buzzfeed

Leo Migdal
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daily trivia game buzzfeed

C'mon, this shouldn't even be a challenge for you. Six quizzes. 46 questions. It's time to put your skills to the test! You'll need to activate both sides of your brain to pass this one. Watch out!

This one will keep you on your toes. Put your random general knowledge to the ultimate test. You've been training for this all of your life. And make sure to check out the official rules here. With the introduction of games in the BuzzFeed app, I developed the concept of a game called Daily Trivia. By leveraging the popularity of BuzzFeed's cherished quizzes, I transformed them into a daily in-app ritual for users.

With a unique trivia category assigned to each day of the week, users can now explore and challenge their knowledge in an array of subjects, including music, pop culture, food, and many others. I led design and strategy on this project and worked with our editorial teams to make the concept come to life. I was tasked with addressing a challenge: daily app sessions had declined by 35%, and first-time downloads were down by 33%. The goal was to boost app downloads, increase daily usage, and enhance user retention. To begin, I organized a brainstorming session involving our leadership, editors, and members of the audience development team. During the hour-long session, we explored various strategies to potentially resolve these issues.

When designing Daily Trivia, I found inspiration in the interactions found within dating apps. My aim was to cultivate an experience that is highly engaging, lighthearted, and effortless—a game that users can enjoy during their leisure time or while commuting to work everyday. Collaborating with skilled illustrators, I carefully directed the creation of the patterns, strategically employing them to provide a distinctive feel each day while maintaining a sense of unity among the overall design. Daily Trivia launched on August 14, 2023. I worked closely with our editorial and social teams to develop a marketing plan that would promote app downloads and game interaction across all of our platforms. Over the first week of launching the product we saw a 43% uplift in first time app downloads, as well as a 32% retention rate of users coming back to play the game in...

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C'mon, this shouldn't even be a challenge for you. Six quizzes. 46 questions. It's time to put your skills to the test! You'll need to activate both sides of your brain to pass this one. Watch out!

This One Will Keep You On Your Toes. Put Your

This one will keep you on your toes. Put your random general knowledge to the ultimate test. You've been training for this all of your life. And make sure to check out the official rules here. With the introduction of games in the BuzzFeed app, I developed the concept of a game called Daily Trivia. By leveraging the popularity of BuzzFeed's cherished quizzes, I transformed them into a daily in-app...

With A Unique Trivia Category Assigned To Each Day Of

With a unique trivia category assigned to each day of the week, users can now explore and challenge their knowledge in an array of subjects, including music, pop culture, food, and many others. I led design and strategy on this project and worked with our editorial teams to make the concept come to life. I was tasked with addressing a challenge: daily app sessions had declined by 35%, and first-ti...

When Designing Daily Trivia, I Found Inspiration In The Interactions

When designing Daily Trivia, I found inspiration in the interactions found within dating apps. My aim was to cultivate an experience that is highly engaging, lighthearted, and effortless—a game that users can enjoy during their leisure time or while commuting to work everyday. Collaborating with skilled illustrators, I carefully directed the creation of the patterns, strategically employing them t...