Facebook Stories Ad Specifications Guide Specsdata Com

Leo Migdal
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facebook stories ad specifications guide specsdata com

Stay up-to-date with the latest Facebook ad specs to make sure your ads look great across all placements. Below is a comprehensive guide covering the major Facebook ad formats and placements in 2025, with recommended sizes, technical requirements, and best practices. Carousel ads can feature 2–10 cards, each containing an image or video with its own headline, description, and link. Users can swipe through cards in the unit. Marketplace ads appear within the Facebook Marketplace section (where users browse buy/sell listings). They look similar to Marketplace listings with a “Sponsored” label, typically showing a single image, a headline, and price or relevant info.

These ads use the image format by default (though video is possible, most advertisers use images to blend into the product listings). Individual video ads displayed in the Facebook News Feed alongside organic content from friends, pages, and groups. These ads appear as users scroll through their main Facebook feed and support multiple aspect ratios for desktop and mobile optimization. Video carousel ads allow you to showcase multiple videos within a single ad unit that users can swipe through. This format is ideal for highlighting different products, features, or telling a sequential story across multiple video assets. Video ads displayed between organic video content when users navigate to the dedicated Video Feed section.

These ads target users who are specifically seeking video content and are optimized for 4:5 aspect ratio viewing. Video ads displayed in the Instagram Feed alongside organic content from followed accounts. Instagram Feed is the primary content discovery area where users browse photos and videos. These ads support 1:1 and 4:5 aspect ratios optimized for mobile viewing. Full-screen vertical video ads displayed between user Stories on Facebook. These ads appear in the dedicated Stories section and are designed for mobile viewing with a 9:16 aspect ratio.

Stories ads provide an immersive viewing experience that can include interactive elements. As a result, with a wide array of formats, Facebook caters to nearly every marketing need. Here’s a breakdown of the main ad types and their recommended specs for 2025. Discover how SocialPilot simplifies workflows, helps in scaling up and delivers the results you need. After spending 3 weeks comparing social media scheduling tools, SocialPilot emerged as the best option. It surpasses Hootsuite and Buffer in value, cost, and exceptional customer support.

Get TikTok insights based on the analysis of 1.5 million posts from Q1 2025. This 2025 Facebook Image Size Guide offers a complete list of recommended, minimum, and maximum sizes for images, videos, and ads across personal profiles and business pages. Facebook may be one of the world’s most active social media platforms, with over 3.07 billion monthly users as of October 2025.

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