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Hush And Whisper First Distillery Opens In Downtown Bryan

Leo Migdal
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hush and whisper first distillery opens in downtown bryan

Hush and Whisper Distilling Co. sources only the finest local ingredients, and we are always committing ourselves to the highest quality production. We are sharing more than an exceptionally crafted spirit. Curated for authenticity. Distilled with purpose. © 2025 HUSH & WHISPER DISTILLING CO.

ALL RIGHTS RESERVED. Designed by: Red Spot Design, a Dallas Web Design Agency When agriculturist and developer Biagio Varisco invested money earned through the family’s cotton business to build a seven-story building in 1948, he couldn’t have imagined the stories that would unfold in what would become... Tales swirled for decades about the building’s rooftop dance floor, hidden safes filled with cash, and famous guests, including Alabama football coach Paul “Bear” Bryant, who played poker in one of the upstairs rooms. One Friday night, Varisco—commonly known as Brazos—lost the whole investment on a bad bet, then won it back on a Sunday before the title could change. Today, the historic Varisco Building wraps its arms around the lore and holds it tight.

Its newest tenants, downtown Bryan’s first craft distillers, chose the name Hush & Whisper partly because of the mystery and lineage of the building. Some evidence of that life remains in a 4,000-pound safe so large it can’t be removed from the property. Plans are to incorporate it into the tasting room, alongside two others. “We’re building on the stories created here—the Varisco isn’t done living,” founder and manager Caleb Clanton says. The space is extraordinary: 8,000-plus square feet of soaring, industrial ceilings, a swanky bar, Murano chandeliers hanging over tasting tables, and the focal point—a three-story copper still at the center of the bourbon production. “We cut a hole in our floor so guests can see their bourbon being made,” Clanton says.

“That’s how committed we are to transparency.” In the world of whiskey, ambiguity is the rule rather than the exception. Many assume blended whiskey is an amalgam of two barrels. But that term only means that it’s guaranteed to contain 20% straight whiskey and can be mixed with fillers such as coloring and neutral spirits. And sometimes, companies that call themselves distillers merely bottle a final product that is procured elsewhere. “That feels disingenuous,” Clanton says.

“It’s like getting Chinese takeout, microwaving it, and claiming you cooked it.” Hush & Whisper set out to change all that, and it started, oddly enough, with a delayed flight. While Clanton waited for a friend at an airport store, he randomly picked up an introductory book about distilling. Less than a month later, he turned a burgeoning hobby into a business plan. In October 2023, Hush & Whisper Distilling Co. was born with a mission to produce high-quality grain-to-glass products.

BRYAN, Texas — There’s a secret in town, and it’s located in Downtown Bryan in the Varisco building. Hush and Whisper — the first distillery in the area. “We’re a grain to glass distillery,” said Manager at Hush and Whisper, Caleb Clanton. “Every single drop of whiskey, vodka and gin that we bottle or serve here, we made here on premise, and it started off as grains.” The first distillery in Downtown Bryan is now residing in one of the most historic buildings in town, built in the 1940s. “If you look up and around and in the fermentation room, there’s a ton of pipes that have to be here,” Canton said.

To stream 6 News on your phone, you need the 6 News app. Example video title will go here for this video Example video title will go here for this video BRYAN, Texas — Having just opened three weeks ago, Hush and Whisper is proving to be a unique experience. A historic building has been reimagined by manager Caleb Clanton who has been working on this for five years BRYAN, Texas (KBTX) -Hush and Whisper opened its doors in Downtown Bryan in Nov.

2023 after a heavy renovation process. The new bar distills its own whiskey, gin and vodka on-site and offers tours to learn about how it’s done. The business has seen lots of success since its grand opening, as a new hang out spot for Bryan locals. Manager and co-founder Caleb Clanton describes Hush and Whisper as having a big city feel. “It feels like it’s not just a Downtown Bryan but it could fit in Houston, Austin, Chicago,” Clanton said. Hush & Whisper Distilling Co.Hush & Whisper Distilling Co.

219 North Main Street Bryan, TX 77803 Hush and Whisper Distilling Co. was founded to defy convention and distill true grain-to-glass spirits. By sourcing only the finest local ingredients, and committing ourselves to the highest quality production, we are sharing more than an exceptionally crafted spirit. We're sharing an experience. Curated for authenticity.

Distilled with purpose. Experience distillery tours & tastings, an event space with rental opportunities, and so much more! Currently distilling and serving vodka, gin, and white whiskey. Historic Downtown Bryan 219 North Main Street Bryan, TX 77803 Hush & Whisper Distillery New Year's Eve Ball Drop PartyHush & Whisper Distilling Co. 219 North Main Street Bryan, TX 77803

“Fantastic experience-- it's as as though downtown Bryan is personified as the big city when you step in here!” in 10 reviews “Second time I went for a cherry blossom fizz.” in 2 reviews “An awesome addition to BCS that feels like it belongs in a big city.” in 2 reviews We make premium craft spirits and cocktails in the historic Varisco Building of Downtown Bryan. Relax in our mid-century art-deco lounge, take a tour and discover how we make our authentic spirits from grain to glass, taste the timeless classics, buy a bottle to share with your friends; there's... …

Yelp users haven’t asked any questions yet about Hush and Whisper Distilling. Hush and Whisper Co Celebrates 1st Anniversary in Downtown Bryan's Historic Varisco Building Raise a glass to a year of incredible achievements as Hush and Whisper Co invites you to their first anniversary celebration! Located in the iconic Art Deco Varisco Building in downtown Bryan, Texas, this craft distillery has made waves in the spirits world since opening its doors just one year ago. A Distillery Rooted in Local Flavor and HistoryHush and Whisper Co has beautifully integrated the rich history of the Varisco Building into its brand identity. Known for their award-winning vodka, gin, and whiskey, the distillery prides itself on a true grain-to-glass philosophy, using locally sourced ingredients to create exceptional spirits that reflect the essence of Texas.

Celebrate a Year of SuccessThe festivities will kick off on November 14th at 4:30 PM, as Hush and Whisper Co marks one year of craft excellence and community engagement. Guests can look forward to an evening filled with celebratory toasts, a showcase of the distillery’s finest spirits, and the opportunity to connect with fellow spirit enthusiasts in a setting that exudes vintage charm... Join Us for a Memorable EveningWhether you’re a longtime supporter or new to the world of craft distilling, Hush and Whisper Co’s anniversary event is the perfect opportunity to experience the best of what... Come celebrate one year of dreams and a lifetime of memories in the heart of downtown Bryan.

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Hush and Whisper Distilling Co. sources only the finest local ingredients, and we are always committing ourselves to the highest quality production. We are sharing more than an exceptionally crafted spirit. Curated for authenticity. Distilled with purpose. © 2025 HUSH & WHISPER DISTILLING CO.

ALL RIGHTS RESERVED. Designed By: Red Spot Design, A Dallas

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