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Nab Calls For End Of Atsc 1 0 Broadbandtvnews Com

Leo Migdal
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nab calls for end of atsc 1 0 broadbandtvnews com

March 11, 2025 07.41 Europe/London By Robert Briel The National Association of Broadcasters (NAB) has filed a petition with the Federal Communications Commission (FCC) urging the agency to establish a clear, industry-wide transition plan for the full deployment of Next Gen TV... The proposal outlines a two-phased transition while modernizing regulatory requirements to support consumer access and innovation. “Next Gen TV is already transforming the viewing experience, delivering superior picture quality, immersive audio, interactive features, hyper-localized programming and cutting-edge public safety capabilities, all while keeping local television free and accessible,” said NAB... “Broadcasters have invested significantly in this transition, but outdated regulations threaten to stall progress. A clear transition plan will ensure every American benefits from the full potential of Next Gen TV while also allowing broadcasters to remain competitive in a media marketplace where Big Tech operates unchecked.”

In a regulatory push that could fundamentally alter the American television landscape, the National Association of Broadcasters (NAB) has formally petitioned the Federal Communications Commission to establish firm deadlines for ending ATSC 1.0 broadcasts. While presented as a technological upgrade, industry experts warn this transition could potentially transform free over-the-air television into a subscription model through encryption capabilities built into the NextGen TV standard. The broadcast industry has reached what FCC Commissioner Brendan Carr described as a "break glass moment," prompting the NAB to propose a decisive timeline for completing the transition from traditional broadcasting to the NextGen... The petition outlines a two-phase approach: This structured timeline mirrors the approach taken during the analog-to-digital transition. However, what's not prominently featured in the NAB's petition is that, unlike the previous transition, ATSC 3.0 includes robust content protection systems that could enable broadcasters to encrypt formerly free broadcasts—potentially transforming the business...

While significant progress has been made—NextGen TV now reaches approximately 76% of American households—the full implications of this transition for consumer access remain underexplored in regulatory discussions. Unlike the current ATSC 1.0 standard, which guarantees free access to broadcast content, ATSC 3.0 incorporates sophisticated encryption capabilities. This technical feature would enable broadcasters to require subscription fees or one-time payments for content that has historically been available at no cost beyond the purchase of a television and antenna. The National Association of Broadcasters (NAB) has petitioned the Federal Communications Commission (FCC) for a new rule that would require all television broadcasters to fully shut off their current ATSC 1.0 broadcast signals in... The proposal, sent to the FCC and its chairman Brendan Carr on Tuesday, would require broadcasters in the top 55 TV markets to wind down their ATSC 1.0 signal by 2028, with the remaining... “Taking into account annual viewing patterns, it is feasible and desirable for the top 55 markets to complete a transition to ATSC 3.0 on a single date in February 2028,” the NAB wrote in...

“An additional 18-24 months would provide sufficient time for all remaining stations to complete the work necessary to transmit in ATSC 3.0. Therefore, NAB proposes that the remaining markets should transition in or before February 2030.” The NAB represents the commercial TV and radio industry, including major broadcasters like Nexstar Media Group, Sinclair, the E. W. Scripps Company and TEGNA. The group says many of its member broadcasters have already launched ATSC 3.0 signals that reach more than 80 percent of the United States.

Those signals not only allow for better reception of high-definition — and, eventually, ultra high-definition (UHD/4K) — video signals, but also includes advanced datacasting capabilities, such as the ability to target consumers with personalized... But most consumers have not updated their TV sets to take full advantage of the new broadcast standard, and no rules exist that force TV set manufacturers to integrate NextGen TV tuners in their... Only around 10 percent of new TVs shipped in 2024 contained NextGen TV tuners, even though major TV manufacturers like Hisense, Sony and Samsung have committed to making TVs that are compatible with ATSC... The landscape of free over-the-air (OTA) television is on the brink of a dramatic transformation. Local station owners affiliated with ABC, CBS, FOX, and NBC, backed by the National Association of Broadcasters (NAB), have petitioned the Federal Communications Commission (FCC) to phase out the aging ATSC 1.0 broadcasting standard... If approved, this shift could end free access to ABC, CBS, FOX, & NBC for millions of viewers know it—unless they upgrade their equipment.

The NAB’s proposal outlines a two-phase timeline for the transition. By February 2028, stations in the top 55 U.S. markets, covering roughly 70% of households, would switch entirely to ATSC 3.0. The remaining markets would follow suit by February 2030. This hard deadline aims to streamline a process that has lingered in a dual-broadcast limbo, with stations simulcasting in both ATSC 1.0 and 3.0 to accommodate viewers with older TVs. For broadcasters, maintaining both standards is a costly burden—one they’re eager to shed.

Yet doing so will also mean millions of people will find their TVs unable to access ABC, CBS, FOX, and NBC unless they upgrade. This will also mean many DVRs for your antenna will stop working because of DRM and the lack of a 3.0 tuner. So far, according to Pearl TV, 15 million tuners with ATSC 3.0 have been sold to over 133 million American households in the United States. So, at most, just 11% of American households have an ATSC 3.0 tuner, assuming each runner was sold to a different household. ATSC 3.0 promises significant upgrades for viewers willing to adapt. Known as NextGen TV, it delivers sharper picture quality with higher frame rates and high dynamic range, alongside interactive features that personalize the viewing experience.

Beyond entertainment, the technology supports innovations like the Broadcast Positioning System (BPS), a potential GPS alternative that could bolster national security by addressing vulnerabilities in critical infrastructure. These benefits, however, come with a catch: most current TVs lack ATSC 3.0 receivers, leaving many consumers unprepared. The top 55 markets would transition to ATSC 3.0 by February 2028, the NAB roadmap proposed When you purchase through links on our site, we may earn an affiliate commission. Here’s how it works. WASHINGTON—In an important regulatory push to advance NextGen TV/ATSC 3.0, the NAB has petitioned the Federal Communications Commission to establish dates for shutting down the current ATSC 1.0 broadcast standard and switching signals to...

The petition lays out the NAB’s roadmap for the transition from the current standard to ATSC 3.0. It calls for the FCC to approve a Feb. 2028 sunset for the top 55 markets and the remaining stations would make the transition by Feb. 2030. NextGen TV broadcasts have been launched in markets covering about 76% of the country and have been used to launch a host of new services, including HDR feeds, Dolby Atmos and interactive services. 11th September, 2025 – Cairo, Egypt and Bristol, UK.

OORO, the first monetised Arabic smart TV platform, is built We’re excited to announce that DTVKit will be at IBC 2025 in Amsterdam, sharing a stand with Ocean Blue Software We’re proud to announce that DTVKit has been featured in the Divitel 2025 Video Delivery Landscape, an ecosystem of over As the broadcast and media landscape continues to evolve, conversations around the future of content delivery are more relevant than Brazil’s leading broadcaster, Globo, has launched the country’s first ATSC 3.0-based digital TV pilot in Rio de Janeiro, marking a CFXGATE = window.CFXGATE || {}; CFXGATE.ajaxurl = 'https://www.cablefax.com/wp-admin/admin-ajax.php'; CFXGATE.pageTemplate = '/code/wp-content/themes/cablefax2019/page.php'; CFXGATE.id = '490335'; CFXGATE.action = 'get_premium_content'; CFXGATE.cb = Math.floor(Math.random() * 1e16); //cachebuster jQuery.ajax({ method: "POST", url: CFXGATE.ajaxurl + '?cb=' + CFXGATE.cb, xhrFields: {...

LAS VEGAS — With key executives of the leading broadcast television companies in the U.S. gathering Monday at the 2025 NAB Show to push their EdgeBeam broadcast data services business, the FCC’s Media Bureau is moving forward with seeking comment on the NAB’s Petition for Rulemaking seeking the Commission...

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