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News Blogs And Information About Hush And Whisper Distilling Co

Leo Migdal
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news blogs and information about hush and whisper distilling co

When agriculturist and developer Biagio Varisco invested money earned through the family’s cotton business to build a seven-story building in 1948, he couldn’t have imagined the stories that would unfold in what would become... Tales swirled for decades about the building’s rooftop dance floor, hidden safes filled with cash, and famous guests, including Alabama football coach Paul “Bear” Bryant, who played poker in one of the upstairs rooms. One Friday night, Varisco—commonly known as Brazos—lost the whole investment on a bad bet, then won it back on a Sunday before the title could change. Today, the historic Varisco Building wraps its arms around the lore and holds it tight. Its newest tenants, downtown Bryan’s first craft distillers, chose the name Hush & Whisper partly because of the mystery and lineage of the building. Some evidence of that life remains in a 4,000-pound safe so large it can’t be removed from the property.

Plans are to incorporate it into the tasting room, alongside two others. “We’re building on the stories created here—the Varisco isn’t done living,” founder and manager Caleb Clanton says. The space is extraordinary: 8,000-plus square feet of soaring, industrial ceilings, a swanky bar, Murano chandeliers hanging over tasting tables, and the focal point—a three-story copper still at the center of the bourbon production. “We cut a hole in our floor so guests can see their bourbon being made,” Clanton says. “That’s how committed we are to transparency.” In the world of whiskey, ambiguity is the rule rather than the exception.

Many assume blended whiskey is an amalgam of two barrels. But that term only means that it’s guaranteed to contain 20% straight whiskey and can be mixed with fillers such as coloring and neutral spirits. And sometimes, companies that call themselves distillers merely bottle a final product that is procured elsewhere. “That feels disingenuous,” Clanton says. “It’s like getting Chinese takeout, microwaving it, and claiming you cooked it.” Hush & Whisper set out to change all that, and it started, oddly enough, with a delayed flight.

While Clanton waited for a friend at an airport store, he randomly picked up an introductory book about distilling. Less than a month later, he turned a burgeoning hobby into a business plan. In October 2023, Hush & Whisper Distilling Co. was born with a mission to produce high-quality grain-to-glass products. BRYAN, Texas (KBTX) - Hush and Whisper Distilling Co. has been open for less than a year and its spirits are getting major recognition.

The bar and distillery opened its doors in Downtown Bryan in November 2023. They’re known for offering a variety of cocktails, but they also offer private tastings and tours of their distillery. Hush and Whisper is now celebrating a recent win in the American Distilling Institute’s International Spirits Competition. They earned a gold medal and a Best of Category award for their gin and a silver medal for their vodka. Hush & Whisper’s First Straight Rye Whiskey Drops September 18, 2025 It’s not every day a distillery launches its very first straight rye — and even rarer when that rye is already a gold medal winner before it hits the shelves.

On Thursday, September 18, 2025, Hush & Whisper Distilling Co. in Bryan, TX will release their inaugural straight rye whiskey, fresh off its win at the 2025 American Distilling Institute International Spirits Competition. This is your chance to be among the first to taste a bottle that’s already earned national bragging rights. Whether you’re a rye whiskey devotee or just love being in on the big moments, this release is one for the books. Bottles will be available exclusively at the distillery — so if you want one, you’ll have to make the trip. And trust me, this is the kind of whiskey you’ll want to be able to say you bought on day one.

See all Hush & Whisper Distilling Co. events

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When agriculturist and developer Biagio Varisco invested money earned through the family’s cotton business to build a seven-story building in 1948, he couldn’t have imagined the stories that would unfold in what would become... Tales swirled for decades about the building’s rooftop dance floor, hidden safes filled with cash, and famous guests, including Alabama football coach Paul “Bear” Bryant, w...

Plans Are To Incorporate It Into The Tasting Room, Alongside

Plans are to incorporate it into the tasting room, alongside two others. “We’re building on the stories created here—the Varisco isn’t done living,” founder and manager Caleb Clanton says. The space is extraordinary: 8,000-plus square feet of soaring, industrial ceilings, a swanky bar, Murano chandeliers hanging over tasting tables, and the focal point—a three-story copper still at the center of t...

Many Assume Blended Whiskey Is An Amalgam Of Two Barrels.

Many assume blended whiskey is an amalgam of two barrels. But that term only means that it’s guaranteed to contain 20% straight whiskey and can be mixed with fillers such as coloring and neutral spirits. And sometimes, companies that call themselves distillers merely bottle a final product that is procured elsewhere. “That feels disingenuous,” Clanton says. “It’s like getting Chinese takeout, micr...

While Clanton Waited For A Friend At An Airport Store,

While Clanton waited for a friend at an airport store, he randomly picked up an introductory book about distilling. Less than a month later, he turned a burgeoning hobby into a business plan. In October 2023, Hush & Whisper Distilling Co. was born with a mission to produce high-quality grain-to-glass products. BRYAN, Texas (KBTX) - Hush and Whisper Distilling Co. has been open for less than a year...

The Bar And Distillery Opened Its Doors In Downtown Bryan

The bar and distillery opened its doors in Downtown Bryan in November 2023. They’re known for offering a variety of cocktails, but they also offer private tastings and tours of their distillery. Hush and Whisper is now celebrating a recent win in the American Distilling Institute’s International Spirits Competition. They earned a gold medal and a Best of Category award for their gin and a silver m...