Thailand Startup 2024 Wrapped

Leo Migdal

-Nov 21, 2025, 6:56 AM

In 2024, Thai startups were ranked 54th globally and 4th in Southeast Asia, demonstrating good development potential. This reflects the capabilities of Thai entrepreneurs, government support, and collaboration across industries working to build an ecosystem that drives startup growth within the country. Thailand has three cities Bangkok, Chiang Mai, and Phuket ranked among the top 1,000 global startup ecosystems and is considered one of the best countries in Southeast Asia to launch a new business. Researchers from StartupBlink believe Thailand has the potential to be a compelling startup hub, although the ecosystem is still in its early stages. Over the past 40 years, Thailand has developed its economy through reforms and social innovation. While recognized as a world-class tourist destination, the impact of COVID-19 has spurred the government to promote the startup ecosystem for future economic stability.

Though still trailing neighbors like Singapore and Malaysia, these efforts represent significant steps in unlocking the potential of the domestic ecosystem. Furthermore, Thailand attracts “Digital Nomads,” professionals who can work anytime, anywhere with internet access. Bangkok and Chiang Mai are popular hubs. With innovative new policies, the government aims to leverage this group's knowledge and skills, fostering collaboration between local and international entrepreneurs to develop interconnected projects benefiting Thai workers. Thailand boasts good infrastructure, a moderate cost of living, and reasonable business expenses. It has also seen successful startups become unicorns, valued at over $1 billion USD, including:

The startup ecosystem in Thailand is continuing to thrive, with innovative companies disrupting sectors like technology, finance, agriculture and art. As we continue to explore global startup hubs, here are ten startups in Thailand that we think are worth keeping an eye on: DataScale offers a data analytics tool designed to help businesses use their data more effectively. The tool is described as an SQL (Structured query language) note-taking app that helps organise, document and track SQL patterns. DataScale helps companies more clearly share insights. And with the basic fare being free, it’s a great tool for small businesses.

Thailand's startup ecosystem features a diverse mix of industries, from financial technology to real estate. This list highlights 56 key companies, with a strong concentration of them in Bangkok. E-commerce platform LINE MAN Wongnai has attracted $375M in funding for its services. In the property sector, the One Bangkok project has secured THB50B through debt financing. Below is our list of 56 Thailand startups worth keeping an eye on. Thailand's tech landscape is set to boom in 2024 with startups like Ascend Money, Pomelo, aCommerce, and Wongnai.

These innovative companies are revolutionizing fintech, fashion-tech, e-commerce logistics, and lifestyle sectors respectively. Ascend Money leads in digital finance with $195 million in investments, while Pomelo integrates AI in fashion. aCommerce and Wongnai enhance e-commerce logistics and localized reviews, bolstering the economy. Tech professionals should watch these startups, each showing explosive growth and cutting-edge technology. Looking for the latest updates? Check out the 2025 version of this article here.

Thailand's tech game is leveling up hard in 2024! The ASEAN region is turbo-charging innovation through initiatives like the Science, Technology & Innovation platform. It's all about boosting knowledge sharing and accelerating that startup grind. NSTDA is hosting the Thailand Tech Show 2024, a mega event connecting researchers with businesses and investors. We're talking cutting-edge tech, pitches, the whole nine yards. And let's not forget the booming system integrator market, projected to skyrocket at a wild 10.4% annual growth rate till 2030.

Thailand's National Innovation Agency (NIA) is advancing its Co-Maker Space initiative to strengthen the country's startup ecosystem, focusing on artificial intelligence (AI), green technology and financial technology startups as the nation looks ahead to... Krithpaka Boonfueng, NIA executive director, revealed at a media roundtable on Tuesday that Thailand's startup landscape has shown remarkable resilience, with a cumulative growth of 3.3% since 2021. "2025 will be a year of challenges for startups, influenced by economic volatility, shifting consumer behaviours, and emerging waves of technology," she said. The Thai startup ecosystem currently comprises approximately 2,100 ventures, with 700 at the pre-seed stage and 1,400 in the growth or go-to-market phase. The country ranks 54th globally and fourth in Southeast Asia on the Global Startup Ecosystem Index, trailing behind Singapore, Indonesia, and Malaysia. “We've observed a 4% increase in seed-round funding compared to the previous year, particularly in the FinTech sector, which captured 26% of total seed investments in 2024," Krithpaka noted.

Thailand Startup 2024 Wrapped

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