Tiktok Ad Awards 2025 Tiktok For Business

Leo Migdal

-Nov 22, 2025, 10:50 AM

tiktok ad awards 2025 tiktok for business

Sergio Garcia Vidal, Director Marketing - B1 / Sony Music, winner of Greatest TikTok 2024 This prize rewards a standout branding campaign that used an innovative campaign strategy to drive excellent upper-funnel results. increase in university applications year-on-year Are you in your creative era? So are we ? The #TikTokAdAwards are back!

Don't miss out on your chance to be crowned the greatest ? (Link in bio) We’re celebrating the most impactful, creative TikTok-first campaigns that really lean into the platform’s ethos of inspiring creativity and sparking joy, supercharging performance and engagement in the process. New this year is the Greatest Impact award, which will recognise the campaigns that drove meaningful social impact and strong community engagement. We’re excited to see your entries! Tap into our tools to build a winning campaign

© 2025 TikTok for Business Terms & policies Mustard Media has taken home the Greatest Performance award at the TikTok Ad Awards 2025, winning outright in a category dominated by major global agencies and household-name brand campaigns. The Reading & Leeds campaign was also the only events or festival campaign to make the shortlist, cementing Mustard’s position as the performance partner leading the live experience sector. At the heart of the win is a headline-making result: the 2025 Reading & Leeds campaign delivered a +468% uplift in purchases, a 24.75x ROAS, a £7.18 average CPA, and a -75% drop in... Supplied in confidence on Nov 14, 2025 “Reading & Leeds is always a huge cultural moment, but this year we set out to break records and the numbers speak for themselves,” said Alix Williams, Head of Paid Media at Mustard Media.

“This win isn’t just about a great TikTok campaign, it shows how performance marketing for festivals has evolved. Creative, media, data and culture working together- for us that’s where the impact happens.” The campaign tapped into fandoms, creator energy and the anticipation that surrounds Reading & Leeds every year. Fan-first TikTok creative, tailored to music subcultures and creator voices, helped the festival cut through in a crowded summer landscape and convert both loyal fans and new audiences at pace. The win follows TikTok For Business selecting Mustard’s Hideout Festival campaign as an official TikTok success story, becoming the first official TikTok case study for live entertainment. TikTok became the #1 paid driver of Hideout’s purchases for the first time, outperforming all other paid channels.

That result signalled a shift in how festivals can use TikTok as a lower-funnel engine, not just an awareness tool. The TikTok Awards 2025 Nominees were revealed by TikTok recently. Celebrate the biggest creators, musicians, athletes, and more. Voting starts November 18, with the live show on December 18. See the full list of nominees and categories. The excitement is real as the TikTok Awards 2025 nominations are finally out, marking the platform’s first-ever live awards show in the US.

Set to take place in Los Angeles on December 18, 2025, the event will stream live on TikTok and Tubi, bringing your favourite creators straight to your screen. From the Creator of the Year and Video of the Year to Breakthrough Artist, Storyteller, and MVP of the Year, this celebration truly honors TikTok’s most creative stars. The nominees, including Adam Waheed, Alix Earle, Jordan Howlett, Katie Van Slyke, and others. If you want to know all the TikTok Awards 2025 nominees, scroll through this National Film Awards 2025 blog, where we are thrilled to cover this digital milestone, where entertainment meets innovation, and creators... Check Out: 2025 Critics Choice Documentary Awards Winners List The 2025 TikTok Ad Awards shortlist is here!

🏆 With over 100 entries across 9 categories, 28 finalists have come out on top. From Twisties' Great Flavour Debate to Shift 20 Initiative’s Casting Call, this year’s shortlist spans across the greatest in performance, brand effectiveness, creativity, and social impact on TikTok. Congratulations to all the shortlisted brands and agencies, and also to Aussie small businesses, Bonny, Daily Blooms and La Vida Homes for being shortlisted in the inaugural Greatest Small Business category. 👏 👉 Find out who made the shortlist this year: https://bit.ly/40Hki5Y Agency Leader || Campaign Asia 40 under 40 || Campaign Asia Women to Watch || Well done team Sydney VaynerMedia APAC 🚀

Senior Paid Social Creative Lead at Princess Polly Kim Zorn kicking goals!!!! Congratulations 👑 The TikTok Ad Awards 2025 are back, and this year’s competition is more exciting than ever! Now in its fourth year, the awards celebrate the most creative and impactful TikTok campaigns from the UK. As TikTok continues to be a hub for bold ideas and innovative storytelling, these campaigns demonstrate how brands can engage audiences and achieve real results.

Let’s dive into the details of this year’s shortlist. Takeaways 🚀✅Celebrating bold, TikTok-first campaigns.✅Showcasing creativity and measurable impact.✅Honoring innovative branding strategies.✅Highlighting purpose-driven social campaigns.✅Shaping the future of advertising. The awards are divided into five key categories, each highlighting a unique aspect of TikTok advertising. Here’s a closer look at the categories and the brands that made the shortlist: Mark your calendars! The winners will be announced on November 13, 2025, in London.

During the event, a panel of industry experts will crown the champions of TikTok advertising. This ceremony promises to showcase the best of what TikTok has to offer as a platform for creativity and connection. The TikTok Ad Awards 2025 highlight the platform’s unique ability to blend creativity with purpose. These campaigns set new standards for engagement, performance, and social impact. Moreover, they show how TikTok helps brands connect with audiences in fresh and meaningful ways. Creativity, culture, impact.

The TikTok Ad Awards 2025 celebrate the campaigns that set the bar for TikTok-first advertising, proving that bold ideas and smart strategy go hand in hand. Last night, in a spectacular ceremony held in Magazine London, we crowned the brands and agencies across the UK pushing creative boundaries, entertaining the TikTok community, and delivering outstanding business results. This year, the Ad Awards formed part of the wider TikTok Awards, uniting our creator and brand communities in one celebration of creativity and innovation across the platform. Each winning campaign stood out for its bold creativity, smart use of TikTok-first ad solutions, and ability to connect with the platform’s vibrant community. From scroll-stopping content to campaigns that drove real impact, these winners set a new benchmark for what’s possible on TikTok. Read on to discover this year’s winners and dive into the campaigns that captured imaginations – and results – across the UK!

This award celebrates standout branding campaigns that combined bold, TikTok-first creative with innovative strategies to drive impact and awareness.

Tiktok Ad Awards 2025 Tiktok For Business

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