Tiktok Shop Creator Of The Year Archives Brand Buffet

Leo Migdal

-Nov 22, 2025, 10:31 AM

TikTok Shop hosted its first-ever TikTok Shop Creator Fest 2025 in Singapore — celebrating how content meets commerce, and showcasing how creators are transforming their passions into thriving businesses. From livestreaming marathons to the viral rise of #TikTokMadeMeBuyIt, creators have been at the heart of TikTok Shop's journey. TikTok Shop Creator Fest highlighted their impact, offering a glimpse into how creators and brands can spark discovery, build communities, and turn engagement into measurable sales. Since launching in Singapore in 2022, TikTok Shop has become one of the largest e-commerce platforms in Southeast Asia. The number of affiliate creators has more than doubled year-on-year, with creators streaming and creating more content than ever. In the past year alone*, TikTok Shop saw a 1.7x increase in LIVE hours streamed by affiliate creators and a 6.3x rise in e-commerce short videos.

This surge in content has powered remarkable growth: overall affiliate Gross Merchandise Value (GMV) doubled, LIVE GMV rose 136%, and short video GMV grew 95%. These milestones reflect the impact of discovery commerce in action, where content, connection and conversion drive measurable results. Claire Si Ting (@spotclaire); Nicole Chow (@nicolechowww); Parisa Bong, TikTok Shop Creators Team; Grace Koh (@gracedotc0m); Fredy Chia (@fredyjays) TikTok has become a popular phenomenon across the ‘net, offering a unique social media platform experience that blends creativity and viral hype. TikTok users have exceeded 2 billion worldwide. They include content creators, musicians, dancers, gamers, influencers, and brands who showcase their talents and ideas on the platform.

TikTok’s remarkable ability to see creators go viral no matter their production level has transformed lives, from influencers hitting the big time to small businesses suddenly seeing a surge in brand awareness. Let’s check out 10 of the most successful TikTok creators to date and showcase how you can get inspired by their achievements to grow a TikTok account of your own. TikTok’s advanced algorithm is what really sets it apart from other social media platforms. Reach a wider and more diverse audience on TikTok, promote relevant brands and products, and explore new creative opportunities Connect with brands and monetize your content within the global TikTok community. Learn more

Help brands reach a wider and more diverse audience on TikTok Use this uniquely engaging experience to recommend products to your followers Connect with brands and monetize your content within the global TikTok community. Learn more As a potential ban looms, brands like Nike and E.l.f. Beauty are leveraging the social media platform to win over Gen Z.

While a possible ban over the social media platform approaches, TikTok Shop has been making a push to capture Gen Z's dollars and take share away from e-commerce competitors. In early December, TikTok filed an emergency motion for an injunction to stop the ban ahead of Jan. 19. Per the court, if Chinese parent company ByteDance doesn’t sell TikTok before the deadline, the app will be illegal in the U.S. The Supreme Court later in December agreed to hear TikTok’s challenge to a federal law that would ban the app. This comes as the app grows in popularity, particularly with consumers.

Per research conducted by TikTok, 70% of users say they discover new brands and products on the platform and 83% report TikTok playing a role in user’s purchase decisions. The company also reports that three in four users are likely to buy something while using TikTok. Even before the shopping feature launched in the U.S. in 2023, brands were already leveraging TikTok to reach consumers, especially young people. Say goodbye to manual capture and missed posts Shoppable video UGC across your website in 5 mins

The AI search engine for finding creators Spy on your competitors’ influencer programs Data-driven insights compiled from comprehensive research on TikTok commerce, creator partnerships, and content performance for direct-to-consumer brands

Tiktok Shop Creator Of The Year Archives Brand Buffet

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