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Top Food Brands On Tiktok 2025 Who S Winning The Viral Game

Leo Migdal
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top food brands on tiktok 2025 who s winning the viral game

TikTok, for better or worse, is a driving factor in today's food trends. Some of these have been notable fails over the years — who could forget the viral "steak in a toaster" hack that resulted in at least one house fire? At times, it seems like TikTok creators are flat-out trolling us since it's hard to believe the world really needed either the glitter pickle or coffee with mayonnaise. On other occasions, however, the platform does share some genuinely good ideas such as the pandemic-era frog bread, Dalgona whipped coffee, and dirty sodas. 2025 has brought plenty of fun new ideas from the platform. As the year winds to a close, we're taking a look back over some of our favorite TikTok food finds.

One ongoing theme has been smarter shopping and money saving, which is something we can all appreciate in a time of rising grocery prices and stagnant salaries. We've also covered hacks for making the most out of leftovers and even found some new recipes we're dying to try. Nothing too complicated, though — unlike YouTube, home of the lengthy tutorial, many TikToks remain nicely bite-sized. The 5-4-3-2-1 method is all about shopping mindfully. Not in the sense of stopping to smell the summer squash, but in taking a bit more care with what you put in your cart so you won't be wasting as much food or... Purchasing five vegetables, four fruits, three proteins, two sauces, and one grain should sustain you for a week of well-balanced meals.

The mnemonic is easy to remember and ensures you're eating healthy. The United States isn't officially in a recession, much less a depression — at least not yet. Nevertheless, many of us are feeling the pinch and looking to save money any way we can. Summer 2025 was peak recession recipes, with TikTokers sharing their favorite cheap eats. The #budgetmeals hashtag marked such penny-pinching ideas as a "struggle meal" which included Hamburger Helper, arroz con pollo made with Dollar Tree ingredients, and tuna melts that came courtesy of a Walmart generic grocery... One way to get the best bang for your buck, grocery-wise, is to use up every last drop in the jar.

Two closely related 2025 TikTok trends involved using the last dregs of two condiments to sweeten your morning beverage. Yes, as it turns out, jam really does belong in your coffee as long as you like a fruity-flavored brew. You can elevate that same morning brew by pouring the coffee into an almost-empty honey container. (If honey-flavored coffee's not your thing, the same trick would also work with tea.) When it comes to marketing your brand on TikTok, creativity is key to standing out among the noise of the other 100,000 TikTok creators active on the social media app. If you’re looking for that spark of creativity to get your TikTok marketing campaign rolling, you’ve come to the right place.

Today we’re taking a look at some of the top brands active on TikTok and how their content strategy helped them rise to TikTok fame. Feel like you need a little more than inspiration for your next TikTok campaign? WebFX is a TikTok marketing agency that knows how to dance their way to TikTok success. Check out our TikTok advertising services today and give us a call at 888-601-5359 or contact us online to learn more. #cta-block-block_0c2e069b-95f8-8174-719a-fa128c6087a8.cta-block { padding-top: 96px; } #cta-block-block_0c2e069b-95f8-8174-719a-fa128c6087a8.cta-block { padding-bottom: 96px; } #cta-block-block_0c2e069b-95f8-8174-719a-fa128c6087a8.cta-block.no-padding-top { padding-top: 0px!important; } #cta-block-block_0c2e069b-95f8-8174-719a-fa128c6087a8.cta-block.no-padding-bottom { padding-bottom: 0px!important; } #cta-block-block_0c2e069b-95f8-8174-719a-fa128c6087a8.cta-block.half-padding-top { padding-top: 48px } #cta-block-block_0c2e069b-95f8-8174-719a-fa128c6087a8.cta-block.half-padding-bottom { padding-bottom: 48px!important; } Make their decision easy with a stellar social media presence.

See how your brand can level up by requesting a no-obligation proposal today. TikTok continues to be a goldmine for creative food inspiration, and 2025 is already delivering a fresh batch of viral bites and sips. From reimagined comfort foods to bold flavor mashups, users are making meals that are as camera-worthy as they are crave-worthy. What makes these newest trends stick is that they’re easy to try at home and often bring surprising ingredients together in fun, flavorful ways. This refreshing cucumber salad has taken over TikTok for a good reason. It’s simple, crisp, and packed with umami-rich flavor.

It starts with thinly sliced Persian or English cucumbers tossed in a savory dressing made of soy sauce (or coconut aminos), toasted sesame oil, fish sauce, a pinch of sugar, and minced garlic. Add sliced green onions and toasted sesame seeds for extra depth, and if you’re into spice, a drizzle of chili oil takes it up a notch (but it’s totally optional). The real trick? Letting it sit for a bit before serving so all the flavors can mingle. It’s the kind of salad that’s bold, addictive, and seriously hard to stop snacking on. Think hot chocolate, but on steroids.

TikTok’s latest obsession layers rich cocoa with whipped cream, chocolate shavings, caramel drizzle, marshmallows, and even cookies or brownies stuffed right in. It’s all about indulgence, and each mug is a personalized dessert. Some even freeze the mix and blend it back into a frozen hot chocolate. It’s winter comfort and sweet tooth satisfaction rolled into one. TikTok never sleeps and neither does our appetite for whatever it's cooking up. From mustard-slathered cottage cheese to Dubai’s bougiest chocolate bar, 2025 has already delivered a platter of viral bites.

Here are Storm’s Food & Drink PR team’s absolute favourite TikTok moments of the year so far. Get ready to snack-scroll! Forget dinner, in 2025 it’s all about the picky tea, and Marks & Spencer is owning the trend. The idea is to toss together all your favourite snacky bits (cheese, olives, sausage rolls, dips, crisps) and call it a meal. TikTok has lovingly dubbed this the “M&S picky bits” trend and we’re here for it. M&S even launched a full-blown National Picky Bits Day on the 27th June, complete with limited-edition products and a surprisingly catchy anthem by Diana Vickers and Chiara Hunter.

Our favourite bites include the Topped Chicken Shawarma Dip and the Marmite Cheddar sausage rolls. This dish made half of TikTok say “ew” and the other half say “wait… this is tasty”. In 2025, TikTok remains one of the most powerful platforms for shaping global culinary trends. From exotic flavors to unexpected combinations, food and beverage trends born on TikTok are often disrupting eating habits, influencing consumer choices, and even driving restaurant marketing strategies. Here are some examples of the latest viral sensations emerging from the platform: Hot honey has taken TikTok by storm thanks to its versatility.

Used to enhance pizzas, cheeses, and even cocktails, this spicy-sweet condiment has seen a significant boost in sales. Brands already established in the category, like Mike’s Hot Honey, have experienced a notable rise in popularity. Tanghulu—skewered fruit coated in crunchy caramelized sugar—has captivated TikTok users with its glossy aesthetic and the satisfying contrast between crispy shell and juicy fruit. Originally from China, this street snack became viral through countless videos showcasing its preparation and taste tests. This Chinese mango-shaped ice cream became a TikTok sensation thanks to its unique presentation. With a thin white chocolate shell and a creamy mango core, it became so sought-after that it quickly sold out in many Asian supermarkets due to soaring demand.

The food landscape on TikTok continues to evolve rapidly, with viral trends often setting the pace for global culinary consumption. In 2025, several key food trends have emerged, driven by a mix of nostalgia, health consciousness, and the desire for visually engaging content. From viral recipes to innovative cooking hacks, TikTok users are increasingly turning to the platform for food inspiration. The trends reflect a growing interest in authenticity, sustainability, and the fusion of global flavors, with a strong emphasis on content that is easy to replicate and visually appealing . The following trends have gained significant traction on TikTok, shaping what users are cooking, sharing, and consuming. Viral recipes on TikTok often have a few common characteristics: they are easy to make, use common ingredients, and have a visually striking result.

The "Dalgona coffee" trend is a prime example, with its frothy texture and simple preparation making it ideal for video content. Other viral recipes include "fluffernutter," "cereal milk," and "microwave grilled cheese" . These recipes are often shared in short, engaging videos that demonstrate the transformation from ingredients to finished dish. The chart above shows the search and sales volume for Dalgona Coffee and its derivatives from 2024 to 2025. The data indicates a steady increase in interest, with peaks in late 2024 and mid-2025, suggesting sustained popularity and commercial viability. Actionable Recommendation: Businesses should capitalize on the Dalgona coffee trend by offering related products, such as pre-made Dalgona coffee mixes, specialized coffee beans, or branded kitchenware.

Marketing campaigns should focus on the ease of preparation and the visual appeal of the final product.

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