Media Alliance

Leo Migdal

-Dec 9, 2025, 2:52 AM

Media Alliance was founded in 1976 by Bay Area media workers who wanted deeper connections with social justice movements and a communications system that worked in the interests of peace, justice and social responsibility. Forty-nine years later, we are one of the oldest media change organizations in the United States. Crucial organizations such as Media Alliance have emerged over the past two decades. Acting as mainstream media watchdogs while pointing engaged Americans toward valuable alternative fare, these groups have raised awareness that any democratic reform in the United States must include media reform – Robert McChesney/John Nichols... In sum, Media Alliance’s project for its first two decades was system change from within the media field – reforming corporate journalism, through defending media workers’ rights, critiquing `bad’ journalism and celebrating the ‘good’,... Since 1996, MA has found its main constituencies amongst those marginalized within the media field and the broader field of power, communities seeking racial and economic justice and an effective public voice.

Robert Hackett and Bill Carroll -Remaking Media: The Struggle To Democratize Public Communication Thanks for making us think when we were numbed, making some noise when we were dumb, and making sure we never stopped believing in the potential of media that matters. Makani Themba – Media Alliance Stays True To Its Roots – Media File Christian media leaders around the world often face challenges that we can hardly fathom. In Kookaa, Ghana—a village once without clean water or electricity—hope is flowing again. MEDIA Alliance celebrated God's work through Christian ministry leaders this October in Dallas.

MEDIA Alliance gathered ministry leaders from across the Balkans for three days of training. Theovision International is restoring hope to widows in Ghana through audio Bible distribution. Media Alliance is an American media resource and advocacy center for media workers, non-profit organizations, and social justice activists. Through policy work and grassroots organizing, Media Alliance aims to ensure the unfettered flow of information by keeping media accessible, accountable, diverse and free from government control and corporate dominance. Media Alliance is a 501(c)(3) public charity, NTEE Code: A30—Media, Communications Organizations. Media Alliance was founded in 1976 by a group of media workers to unite the professional media community with the public interest communities of the Bay Area.

Works to ensure that local radio, TV and newspaper outlets are meeting the needs of diverse communities. Tactics include conducting media monitoring, convening town hall forums and meetings with media representatives, and when appropriate, organizing for changes at outlets that are not fulfilling their public interest obligations. Mega-corporations exacerbate the digital divide with discriminatory redlining practices. MA works to bridge the digital divide and make sure the Internet stays open for us all by intervening in regulatory forums at the local state and regional level, calling for corporate accountability and... Initially founded as a legal defense committee for journalists under fire, MA supports media workers in organizing for better working conditions, freedom from government harassment, and increased resources for rigorous, investigative, community-based reporting with... The leading voice for the news and media industry, representing over 2,200 media brands whose job it is to keep the world informed.

Learn More Stay in the know: Sign up below and we’ll email you when we publish new content! Select one or more topics. You agree to receive email from the News/Media Alliance. To unsubscribe, click on ‘Unsubscribe’ in any email. Δdocument.getElementById( "ak_js_1" ).setAttribute( "value", ( new Date() ).getTime() );

The American Press Institute (API) is a supporting organization of the News/Media Alliance that provides a collaborative space for media and journalism leaders to think boldly. It combines deep industry expertise with a suite of research, programs, and products that foster healthy, responsive, and resilient news organizations. Learn more about API. Media Alliance was formed in 1976 by a group of media workers to unite the professional media community with the public interest communities of the Bay Area. MA was founded with the belief that in order to ensure the free and unfettered flow of information and ideas necessary to maintain a truly democratic society, media must be accessible, accountable, decentralized, representative... MA dedicates itself to fostering a genuine diversity of media voices and perspectives, holding the media accountable for their impact on society and protecting freedom of speech.

Media Alliance is a media resource and advocacy center for media workers, non-profit organizations, and social justice activists. How We Are Implementing Our Mission Today Media Alliance is a leader in building coalitions for press freedom and media access, accountability and alternatives. * Holding Big Media Accountable to Community Needs Our members and allies throughout California are working to ensure that local radio, TV and newspaper outlets are meeting the needs of diverse communities. Tactics include conducting media monitoring, convening town hall forums and meetings with media representatives, and when appropriate, organizing for changes at outlets that are not fulfilling their public interest obligations.

Our members represent over 2,200 diverse publishers in the United States—from the largest groups and international outlets to hyperlocal sources, from digital-only and digital-first to print. Our members are trusted and respected providers of quality journalism. The News/Media Alliance is a nonprofit organization headquartered in the Washington, D.C. area. For the last 100 years, the organization has grown through the combining of a range of news and media publishing associations, most recently including a merger with MPA-The Association of Magazine Media in 2022. Our work focuses on the key challenges and opportunities of today’s media environment: Freedom of the press, public policy and legal matters, advertising growth, new revenue streams and audience development across all platforms.

The News/Media Alliance is dedicated to working with our members, as well as other partner organizations, to advance the industry through advocacy, critical research and resources and events that connect and inspire. The News/Media Alliance Board of Directors represent today’s foremost thought leaders on the future of the news industry. Meet the team behind the News/Media Alliance. We can be out of the office sometimes, so please give us a call first if you’re planning to come and visit. Our address Media Alliance at the Pacific Felt Factory 2830 20th Street, Suite 201 (at Bryant Street) San Francisco, CA 94110 (You can also visit us at the big silver gate at 2751 19th Street)

BART: Take BART to the 16th and Mission or 24th and Mission stops. At 16th street, you can take the 22 Fillmore to the corner of 16th and Bryant and then walk south four blocks to the corner of 20th and Bryant. On 24th street, you can take the 48 Quintara to the corner of 24th and Bryant and walk north four blocks to the corner of 20th and Bryant, but be aware that the 48... BUS: 20th and Bryant is also served directly by Muni’s 27-Bryant line. We are the leading voice for the news, magazine, and digital publishing industry. For over 100 years, we have advocated for the protection and preservation of high-quality journalistic and creative content.

With a membership to the Alliance, you join the only legal and advocacy organization for this unique constituency as a united group. Our members are trusted and respected providers of quality journalism and creative content. Alliance membership includes over 2,200 diverse publishers in the United States—from the largest groups and international outlets to hyperlocal sources, from digital-only and digital-first to print. The Alliance advocates on behalf of its members for state and federal policies to advance industry priorities and allow media publishers to deliver trusted and valued content to readers. Our work focuses on the key challenges and opportunities impacting the industry, including monetization by tech platforms, copyright protection, enforcement against unlawful uses on our content by AI companies, freedom of the press, and... Download the News/Media Alliance Fact Sheet

News/Media members are invited to participate in our Working Groups, which focus on and keep members informed of pressing industry issues.

Media Alliance

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