About Us Media Alliance

Leo Migdal

-Dec 9, 2025, 2:48 AM

Media Alliance was formed in 1976 by a group of media workers to unite the professional media community with the public interest communities of the Bay Area. MA was founded with the belief that in order to ensure the free and unfettered flow of information and ideas necessary to maintain a truly democratic society, media must be accessible, accountable, decentralized, representative... MA dedicates itself to fostering a genuine diversity of media voices and perspectives, holding the media accountable for their impact on society and protecting freedom of speech. Media Alliance is a media resource and advocacy center for media workers, non-profit organizations, and social justice activists. How We Are Implementing Our Mission Today Media Alliance is a leader in building coalitions for press freedom and media access, accountability and alternatives.

* Holding Big Media Accountable to Community Needs Our members and allies throughout California are working to ensure that local radio, TV and newspaper outlets are meeting the needs of diverse communities. Tactics include conducting media monitoring, convening town hall forums and meetings with media representatives, and when appropriate, organizing for changes at outlets that are not fulfilling their public interest obligations. Our members represent over 2,200 diverse publishers in the United States—from the largest groups and international outlets to hyperlocal sources, from digital-only and digital-first to print. Our members are trusted and respected providers of quality journalism. The News/Media Alliance is a nonprofit organization headquartered in the Washington, D.C.

area. For the last 100 years, the organization has grown through the combining of a range of news and media publishing associations, most recently including a merger with MPA-The Association of Magazine Media in 2022. Our work focuses on the key challenges and opportunities of today’s media environment: Freedom of the press, public policy and legal matters, advertising growth, new revenue streams and audience development across all platforms. The News/Media Alliance is dedicated to working with our members, as well as other partner organizations, to advance the industry through advocacy, critical research and resources and events that connect and inspire. The News/Media Alliance Board of Directors represent today’s foremost thought leaders on the future of the news industry. Meet the team behind the News/Media Alliance.

We have a specific remit to support and advocate for the role and importance of these organisations – otherwise known as public service broadcasters – in society and democracy. We are a non-profit organisation funded by over fifty public media organisations, including the BBC, CBC/Radio-Canada, Australian Broadcasting Corporation (ABC), Zweites Deutsches Fernsehen (ZDF), the Namibian Broadcasting Corporation (NBC) and Thai PBS. Find out more: What is public service media? Founded in 1945, the organisation today has a global membership, offering members an equal opportunity to exchange ideas, views, and best practice in public media. Our vision is a world where the public can continue to access free, independent, engaging and representative national and international media wherever they are. We support and work with these organisations to improve standards, train journalists, and provide support if they face pressure from governments, funding issues or attacks on their reporters and staff.

Media Alliance is an American media resource and advocacy center for media workers, non-profit organizations, and social justice activists. Through policy work and grassroots organizing, Media Alliance aims to ensure the unfettered flow of information by keeping media accessible, accountable, diverse and free from government control and corporate dominance. Media Alliance is a 501(c)(3) public charity, NTEE Code: A30—Media, Communications Organizations. Media Alliance was founded in 1976 by a group of media workers to unite the professional media community with the public interest communities of the Bay Area. Works to ensure that local radio, TV and newspaper outlets are meeting the needs of diverse communities. Tactics include conducting media monitoring, convening town hall forums and meetings with media representatives, and when appropriate, organizing for changes at outlets that are not fulfilling their public interest obligations.

Mega-corporations exacerbate the digital divide with discriminatory redlining practices. MA works to bridge the digital divide and make sure the Internet stays open for us all by intervening in regulatory forums at the local state and regional level, calling for corporate accountability and... Initially founded as a legal defense committee for journalists under fire, MA supports media workers in organizing for better working conditions, freedom from government harassment, and increased resources for rigorous, investigative, community-based reporting with... Media Alliance is a media resource and advocacy center for media workers, non-profit organizations, and social justice activists. Our mission is excellence, ethics, diversity, and accountability in all aspects of the media in the interests of peace, justice, and social responsibility. Media Alliance was founded in 1976 by Bay Area media workers who wanted deeper connections with social justice movements and a communications system that worked in the interests of peace, justice and social responsibility.

Forty-nine years later, we are one of the oldest media change organizations in the United States. Crucial organizations such as Media Alliance have emerged over the past two decades. Acting as mainstream media watchdogs while pointing engaged Americans toward valuable alternative fare, these groups have raised awareness that any democratic reform in the United States must include media reform – Robert McChesney/John Nichols... In sum, Media Alliance’s project for its first two decades was system change from within the media field – reforming corporate journalism, through defending media workers’ rights, critiquing `bad’ journalism and celebrating the ‘good’,... Since 1996, MA has found its main constituencies amongst those marginalized within the media field and the broader field of power, communities seeking racial and economic justice and an effective public voice. Robert Hackett and Bill Carroll -Remaking Media: The Struggle To Democratize Public Communication

Thanks for making us think when we were numbed, making some noise when we were dumb, and making sure we never stopped believing in the potential of media that matters. Makani Themba – Media Alliance Stays True To Its Roots – Media File e are a software house operating in the media sector, mainly Broadcast, Production Studios and in general companies that use digital media, such as video, audio and images, in various ways. Since all our new products are named with the prefix Borneo, we have renamed Media-Alliance to BorneoMedia, where BORN-NEO stands for the use and implementation of new software engineering technologies that have recently emerged. BorneoMedia inherits the products and intellectual property of Media-Alliance, whose rights it retains in full. We are currently engaged in the development or renewal of a new product line including:

Borneo DAM 1.0 (Digital Asset Management) Borneo PAM 2.0 (Project Asset Management) into which we have integrated emerging Artificial Intelligence technologies.

About Us Media Alliance

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