News 12 Ny Muck Rack Secrets Every Journalist Must Know

Leo Migdal

-Oct 28, 2025, 11:36 PM

For journalists navigating the dynamic media landscape of the metropolitan area, News 12 New York Muck Rack provides an indispensable resource. Muck Rack itself functions as a critical platform for connecting journalists with sources and monitoring media coverage. Cablevision Systems Corporation, the parent company of News 12, maintains a significant regional presence, impacting local news dissemination. Understanding public relations strategies, particularly how information is managed and presented through platforms like News 12 New York Muck Rack, becomes crucial for ethical reporting. A journalist’s proficiency with the tools and information available through News 12 New York Muck Rack directly influences their ability to conduct thorough investigations and present balanced narratives. Image taken from the YouTube channel News 12 , from the video titled Exclusive interview with NYC mayoral candidate Zohran Mamdani | News 12 .

This document outlines the recommended structure for an article centered on the topic "News 12 NY Muck Rack: Secrets Every Journalist MUST Know," focusing on maximizing readability, SEO, and informational value. The core keyword, "News 12 New York Muck Rack," should be integrated naturally throughout the content. Before diving into the specific layout, let's define the key elements we need to address: The article should follow a logical progression, starting with a broad overview and then drilling down into specific strategies. When I previously explored how luxury brands were rethinking their relationship with the press, I referenced what New York Times’ Vanessa Friedman had dubbed the “Beyoncé Strategy” — where brands bypass traditional media to... At the time, this seemed like a strategic shift driven by a desire for speed, control, and narrative ownership.

But new data from Muck Rack’s 2025 State of Journalism report suggests this pivot reflects a deeper transformation reshaping every aspect of modern media relations strategy. With insights from more than 1,500 journalists worldwide, the report highlights sweeping changes reshaping how luxury brands should approach media outreach. These shifts explain what today’s sophisticated marketers must understand to succeed in this evolving landscape; one where the consumer’s passionate pursuit of luxury is highly supported by genuine press relationships. Just days before the survey’s release, a journalist posted on LinkedIn a scathing email he received after interviewing Lyft’s CEO. “Learn a thing or two about a thing 2,” the sender wrote, demanding “a deep dive on my LinkedIn profile” while dismissing the journalist’s reporting as “drivel.” He also CC’d the editor-in-chief, accusing the... The sender thought positioning himself as more knowledgeable while attacking the journalist’s competence, invoking big names (Gates and Bezos got name-dropped), and delivering sweeping indictments about entire industries would earn him kudos – literally,...

Every journalist has a story of some crackpot who didn’t like their article. I was digitally hounded by one who took personal issues with Hermès and demanded I take down my coverage of the brand, or at the very least, include his outlandish, unsubstantiated claims. When I didn’t, he bought Meta ads to continue harassing me, even reaching out to my clients to discredit me. Nothing came of his actions, of course, except increased traffic to my article. It turns out Hermès had banned him from their stores. He then launched an ecommerce store selling sandals made with Hermès scarves, in what a legal expert might call copyright infringement.

Muck Rack recently released its State of Journalism 2024 report, which surveyed more than 1,000 journalists on a variety of industry topics including how journalists work, how they use generative AI and social media,... The report provides key insights into how journalists operate in today’s media landscape and what they need from PR pros to do their job well. Below, we tackle seven takeaways from the report and touch on how these findings should inform your media relations in 2024. Journalism remains a busy profession and PR pros must be mindful of a journalist’s time. Most full-time staff journalists work long days, as 64% report working more than 40 hours a week. Nearly 80% of journalists report that they work after-hours at least once a week and 34% say they do this most days.

Additionally, journalist workloads can vary. Nearly a quarter of journalists produce a staggering 11 or more bylines per week, while a similar number (22%) produce 5–7 articles weekly. When seeking news sources, journalists have strong preferences for subject matter experts (82%) and researchers (77%) as sources for their reporting. CEOs round out the top three (46%) of their preferred choices. Now, we know PR pros have SMEs available and eager to provide commentary – the real work comes in connecting the SME with the correct journalist and demonstrating how their expertise aligns with the... Good news: Most journalists think PR pros are key to their success.

The report found that 70% of journalists say PR professionals are either “important” or “very important” to the success of their jobs. It makes sense; journalists need story ideas and PR pros can help in this department with thoughtful pitching. Muck Rack’s State of Journalism 2024 reveals how often journalist respond to pitches — and the No. 1 reason yours isn’t getting attention. Muck Rack’s annual State of Journalism report is a must-read for any By the Numbers fan. It’s chock full of useful data on how journalists work, the state of their industry, their views on AI and much more.

But let’s be real. You’re mostly curious about the section on pitching and why you aren’t getting any darn responses. Here’s the good news: Journalists value PR pros. The survey, which received responses from more than 1,100 journalists, primarily from the U.S., found that 70% believe that PR professionals are at least somewhat important to their work. After all, PR pros can help reveal interesting trends, connect reporters to experts, offer viral promotions and more. But that doesn’t mean pitches are always helpful.

In fact, 49% of respondents said they seldom or never respond to pitches. Twenty-four percent said they respond about half the time, 18% usually do and 8% always do. I’ve decided to take a rare step back and look at how a project I’m involved in is affecting the social TV equation, so full disclosure up front. Muck Rack has been defining what it means to be a journalists in the age of the social web. With the largest database of verified journalists, the community has flourished by offering a way to see what’s trending among our curated community, navigate within top outlets and find individual journalists Twitter accounts, and... I hope you’ll enjoy the rare occasion where we turn the tables to share our own projects, in the case brand new tools to track thousands of journalists on Twitter and social media.

Today, Muck Rack has launched a brand new design, experience and Pro tools to help journalists learn more about their peers and help communications professionals use the social web to learn more about journalists... The brand new search and media alerts let you track key terms based on the real-time tweets within the database. For example, a quick search for “@lostremote” revealed that New York Times journalists and a Huffington Post blogger had tweeted links to our stories, a powerful way for us to communicate our role in... Television is very much a traditional medium with the fact that it’s still broadcast pretty much the same way since the 1950s. On the other hand the individual reporters on-air for TV news stations have extremely influential and interesting presences across the social web. By taking organizing that vast knowledge of tweets and by linking to journalists profiles on Google+, Quora, Tumblr, LinkedIn and more the divide between traditional and social takes a big step closer, for those...

To quote our about page, “by verifying the journalists on social media who do the muckraking for major media outlets and analyzing what they say in real time, Muck Rack delivers a glimpse of... By submitting your email, you agree to our Terms of Use and Privacy Policy . You may opt-out anytime by clicking 'unsubscribe' from the newsletter or from your account. Ever wondered how top PR Professionals consistently land placements with influential Journalists? The secret often lies in understanding a journalist's unique insights and leveraging powerful platforms. Today, we delve into the world of Brigitt Earley, a prominent voice whose extensive expertise has shaped countless narratives.

For those navigating the complex landscape of media relations, mastering platforms like Muck Rack is non-negotiable. This comprehensive guide will unlock the power hidden within her Muck Rack Author Profile and broader influence, providing Public Relations Professionals with actionable strategies to refine their pitching, elevate their content strategy, and cultivate... Get ready to transform your approach to engaging with leading media figures. Image taken from the YouTube channel Prezly , from the video titled Is Muck Rack Worth The Cost? | Muck Rack Pricing Breakdown . In the fast-evolving media landscape, pinpointing key influencers and leveraging sophisticated platforms for outreach is no longer a luxury but a necessity for effective communication.

For PR Professionals and Journalists alike, understanding the intricate web of media influence is paramount. This guide zeroes in on a particularly influential voice: Brigitt Earley. Her digital footprint, especially within powerful platforms like Muck Rack, holds valuable lessons and strategic advantages for anyone looking to refine their media relations efforts. Brigitt Earley stands out as a highly respected and prominent voice across various media outlets. With a wealth of experience, she has cultivated a reputation for insightful, well-researched, and engaging content. Her expertise spans a diverse range of topics, often focusing on lifestyle, technology, consumer trends, and health, making her a sought-after contributor and a credible source for millions of readers.

For PR Professionals, recognizing her significant expertise means understanding the caliber of the journalist they aim to connect with, setting a higher standard for pitch relevance and quality.

News 12 Ny Muck Rack Secrets Every Journalist Must Know

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