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News Media Alliance Welcomed 17 New Members In 2024

Leo Migdal
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news media alliance welcomed 17 new members in 2024

Arlington, VA – In 2024, the News/Media Alliance welcomed 17 new member organizations from across the country and around the world, expanding membership to represent outlets producing quality news media content across various mediums... “We are thrilled to welcome these 17 new organizations to the Alliance community. We are so grateful to have the support of such innovative and dynamic companies, and we appreciate their commitment to joining us as we advocate in a unified voice on behalf of the industry,”... “We have a lot of work ahead of us in 2025 as we fight to protect the quality content our members produce.” News/Media Alliance new members in 2024 include (not a complete list): This year’s additions build on growth in 2023 that saw News/Media Alliance add 16 new members and bring its total membership to over 2,200 organizations.

For more information about last year’s new member organizations, please click here. Looking ahead, the Alliance will continue to focus on creating a balanced marketplace with AI and big tech, backed by public opinion that supports government intervention, according to a survey conducted earlier this year... The News Media Alliance (formerly known as the Newspaper Association of America (NAA) until 2016;[2] stylized as News/Media Alliance) is a trade association representing approximately 2,000 news media organizations in the United States and... Member newspapers represented by the Alliance include large daily papers, non-daily and small-market publications, and digital and multiplatform products. The organization has organized and hosted mediaXchange,[3] the newspaper industry's annual conference.[4][5][6] Headquartered in Arlington, Virginia, just outside Washington, D.C., the News Media Alliance focuses on the foremost issues shaping the newspaper industry today.[tone] Among the association's top priorities are public policy and legal matters, as...

On June 1, 1992, seven newspaper-industry associations merged to create the Newspaper Association of America.[8][6] The associations included the American Newspaper Publishers Association (founded in 1887), the Newspaper Advertising Bureau, the Association of Newspaper... By 1997, the NAA represented more than 1,600 newspapers in the U.S. and Canada.[9] In 2016, the Newspaper Association of America changed its name to the News Media Alliance.[2] After this change the Alliance no longer required that members produce a printed paper, with the organization now also... However, all members must still produce original journalism.[2] Today's digital news ecosystem is built on the shifting sand of SEO.

Generative (AI) platforms, including those built by incumbents like Google, are going to break on it like a tsunami. Fresh data from Tollbit: “…the report details that the click-through rates for AI chat bots are 95.7% lower than traditional Google search, with a referral rate of just 0.37%.” Publishers could lose everything, or... Because in the old system, Google could pretend they still shared value with news orgs through click referrals to news stories. And news orgs could cling to just enough revenue to survive under this arrangement. Generative doesn't work that way. If there's a silver lining, it's this: Generative is FAR less useful without fresh, reliable content.

News is still widely in demand. If the old system breaks completely, it could be replaced by one in which journalism functions as a core part of the world's tech stack - and news orgs are compensated and valued accordingly. It could. But it'll require our industry being far better at negotiating and standing up for our own value that we have been in decades. More than since the days of Lincoln’s Lyceum Address in 1838, we need a vibrant, fact based, neutral and professional news organization(s). Trust in politicians is suspect and learning what is happening here and abroad is our only link to a better tomorrow.

Thank you Silas for your devotion to telling us the truth! This is a hot topic that really hits home for me as the person writing most of Visit Redding's digital content. We're facing these same SEO challenges and trying to create genuinely helpful content that shows we know what we're talking about. At the end of the day, AI just can't replace the real value people are looking for. Those dropping click-through rates are definitely concerning. We're focusing on making Visit Redding the go-to source that search engines and AI turn to first.

Instead of just chasing rankings, we want to be the trusted resource that gets cited when someone asks about our area, hopefully leading people back to our site as the original source. It's certainly a moving target! 𝗦𝗵𝗼𝘂𝗹𝗱 𝘄𝗲 𝗯𝗲 𝗼𝗽𝘁𝗶𝗺𝗶𝘇𝗶𝗻𝗴 𝗼𝘂𝗿 𝗰𝗼𝗻𝘁𝗲𝗻𝘁 𝗳𝗼𝗿 𝗖𝗵𝗮𝘁𝗚𝗣𝗧? We've been getting this question a lot lately. And honestly, the answer is more nuanced than yes or no. AI models don't crawl and index content like Google does.

They access and process information in fundamentally different ways. 𝗪𝗵𝗶𝗰𝗵 𝗺𝗲𝗮𝗻𝘀: → Technical signals that didn't matter for traditional SEO now influence visibility → Different AI platforms (ChatGPT, Claude, Perplexity, Google's AI Overviews) behave differently → New standards are emerging as companies test... This isn't an either/or situation. It's an "and." You need to think about SEO AND AEO (Answer Engine Optimization) AND GEO (Generative Engine Optimization) simultaneously. The playbook is still being written. Which is why we're hosting a session on October 30th to walk through the frameworks, approaches and measurement.

This is for anyone watching their traffic patterns shift and wondering what comes next. Save Your Spot → https://lnkd.in/errh6fin 🚀 AI Search Isn’t Killing Organic Search - It’s Forcing It to Evolve Let’s clear the noise: AI Search (Google, Bing, Perplexity, ChatGPT) isn’t the end of Organic Search. It’s the recalibration of how visibility, authority, and trust are earned. 📊 The Numbers We Can’t Ignore - Over 58% of users now rely on AI or aggregated search tools at least once a week (SEJ / Similarweb 2025). - Zero-click behavior has crossed 60% of all Google queries — up from 45% just 3 years ago.

- 80% of AI-generated answers cite fewer than 5 sources — and 63% of those sources don’t rank in the top 10 organic results. 👉 Translation: traditional ranking alone no longer guarantees visibility or influence. 🧠 What’s Actually Changing 1️⃣ Ranking is being replaced by Referencing — The new SEO question isn’t “How do I rank?” but “How do I get cited?” — Structured, factual, context-rich content has a... 2️⃣ EEAT meets AI Evaluation — Models prioritize trust signals (authorship, citations, consistency) over keyword precision. — If your brand voice isn’t verified, you’re invisible in the AI crawl path. 3️⃣ Schema is the new SERP weapon — AI relies heavily on schema, markup, and clear data hierarchies to identify credibility.

— Think of schema as the “grammar” AI uses to read your content fluently. 4️⃣ Search Journeys Fragment — People now start on ChatGPT, verify on Google, and convert on TikTok or Reddit. — Your SEO strategy must stretch across ecosystems, not just optimize one channel. The future of organic isn’t about owning the keyword - it’s about owning the context. The winners will be brands who build AI-ready content architectures - layered, structured, validated, and human. #AI #SEO #SearchMarketing #DigitalStrategy #FutureOfSearch #AIMarketing #ZeroClick #ContentStrategy #SearchEvolution #DigitalTransformation

The leading voice for the news and media industry, representing over 2,200 media brands whose job it is to keep the world informed. Learn More Stay in the know: Sign up below and we’ll email you when we publish new content! Select one or more topics. You agree to receive email from the News/Media Alliance. To unsubscribe, click on ‘Unsubscribe’ in any email.

Δdocument.getElementById( "ak_js_1" ).setAttribute( "value", ( new Date() ).getTime() ); The American Press Institute (API) is a supporting organization of the News/Media Alliance that provides a collaborative space for media and journalism leaders to think boldly. It combines deep industry expertise with a suite of research, programs, and products that foster healthy, responsive, and resilient news organizations. Learn more about API. Our members represent over 2,200 diverse publishers in the United States—from the largest groups and international outlets to hyperlocal sources, from digital-only and digital-first to print. Our members are trusted and respected providers of quality journalism.

The News/Media Alliance is a nonprofit organization headquartered in the Washington, D.C. area. For the last 100 years, the organization has grown through the combining of a range of news and media publishing associations, most recently including a merger with MPA-The Association of Magazine Media in 2022. Our work focuses on the key challenges and opportunities of today’s media environment: Freedom of the press, public policy and legal matters, advertising growth, new revenue streams and audience development across all platforms. The News/Media Alliance is dedicated to working with our members, as well as other partner organizations, to advance the industry through advocacy, critical research and resources and events that connect and inspire. The News/Media Alliance Board of Directors represent today’s foremost thought leaders on the future of the news industry.

Meet the team behind the News/Media Alliance. We are the leading voice for the news, magazine, and digital publishing industry. For over 100 years, we have advocated for the protection and preservation of high-quality journalistic and creative content. With a membership to the Alliance, you join the only legal and advocacy organization for this unique constituency as a united group. Our members are trusted and respected providers of quality journalism and creative content. Alliance membership includes over 2,200 diverse publishers in the United States—from the largest groups and international outlets to hyperlocal sources, from digital-only and digital-first to print.

The Alliance advocates on behalf of its members for state and federal policies to advance industry priorities and allow media publishers to deliver trusted and valued content to readers. Our work focuses on the key challenges and opportunities impacting the industry, including monetization by tech platforms, copyright protection, enforcement against unlawful uses on our content by AI companies, freedom of the press, and... Download the News/Media Alliance Fact Sheet News/Media members are invited to participate in our Working Groups, which focus on and keep members informed of pressing industry issues. The news industry is evolving, and so are we. Our membership reflects the convergence of all news content organizations into multi-media entities in an industry that has evolved into a multi-platform business– publishing thoughtful original content via print, digital and a combination of...

Our members represent today’s most trusted and compelling news media brands. Their job is to keep the world informed. Our job is to help them succeed. We make sure they are in front of key audiences and decision makers inside and outside the industry: Consumers. Advertisers. Legislators.

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