News Media Alliance Welcomed 17 New Members In 2024 Silas Lyons

Leo Migdal

-Dec 9, 2025, 4:32 AM

news media alliance welcomed 17 new members in 2024 silas lyons

Arlington, VA – In 2024, the News/Media Alliance welcomed 17 new member organizations from across the country and around the world, expanding membership to represent outlets producing quality news media content across various mediums... “We are thrilled to welcome these 17 new organizations to the Alliance community. We are so grateful to have the support of such innovative and dynamic companies, and we appreciate their commitment to joining us as we advocate in a unified voice on behalf of the industry,”... “We have a lot of work ahead of us in 2025 as we fight to protect the quality content our members produce.” News/Media Alliance new members in 2024 include (not a complete list): This year’s additions build on growth in 2023 that saw News/Media Alliance add 16 new members and bring its total membership to over 2,200 organizations.

For more information about last year’s new member organizations, please click here. Looking ahead, the Alliance will continue to focus on creating a balanced marketplace with AI and big tech, backed by public opinion that supports government intervention, according to a survey conducted earlier this year... Today's digital news ecosystem is built on the shifting sand of SEO. Generative (AI) platforms, including those built by incumbents like Google, are going to break on it like a tsunami. Fresh data from Tollbit: “…the report details that the click-through rates for AI chat bots are 95.7% lower than traditional Google search, with a referral rate of just 0.37%.” Publishers could lose everything, or... Because in the old system, Google could pretend they still shared value with news orgs through click referrals to news stories.

And news orgs could cling to just enough revenue to survive under this arrangement. Generative doesn't work that way. If there's a silver lining, it's this: Generative is FAR less useful without fresh, reliable content. News is still widely in demand. If the old system breaks completely, it could be replaced by one in which journalism functions as a core part of the world's tech stack - and news orgs are compensated and valued accordingly. It could.

But it'll require our industry being far better at negotiating and standing up for our own value that we have been in decades. More than since the days of Lincoln’s Lyceum Address in 1838, we need a vibrant, fact based, neutral and professional news organization(s). Trust in politicians is suspect and learning what is happening here and abroad is our only link to a better tomorrow. Thank you Silas for your devotion to telling us the truth! This is a hot topic that really hits home for me as the person writing most of Visit Redding's digital content. We're facing these same SEO challenges and trying to create genuinely helpful content that shows we know what we're talking about.

At the end of the day, AI just can't replace the real value people are looking for. Those dropping click-through rates are definitely concerning. We're focusing on making Visit Redding the go-to source that search engines and AI turn to first. Instead of just chasing rankings, we want to be the trusted resource that gets cited when someone asks about our area, hopefully leading people back to our site as the original source. It's certainly a moving target! 𝗦𝗵𝗼𝘂𝗹𝗱 𝘄𝗲 𝗯𝗲 𝗼𝗽𝘁𝗶𝗺𝗶𝘇𝗶𝗻𝗴 𝗼𝘂𝗿 𝗰𝗼𝗻𝘁𝗲𝗻𝘁 𝗳𝗼𝗿 𝗖𝗵𝗮𝘁𝗚𝗣𝗧?

We've been getting this question a lot lately. And honestly, the answer is more nuanced than yes or no. AI models don't crawl and index content like Google does. They access and process information in fundamentally different ways. 𝗪𝗵𝗶𝗰𝗵 𝗺𝗲𝗮𝗻𝘀: → Technical signals that didn't matter for traditional SEO now influence visibility → Different AI platforms (ChatGPT, Claude, Perplexity, Google's AI Overviews) behave differently → New standards are emerging as companies test... This isn't an either/or situation.

It's an "and." You need to think about SEO AND AEO (Answer Engine Optimization) AND GEO (Generative Engine Optimization) simultaneously. The playbook is still being written. Which is why we're hosting a session on October 30th to walk through the frameworks, approaches and measurement. This is for anyone watching their traffic patterns shift and wondering what comes next. Save Your Spot → https://lnkd.in/errh6fin 🚀 AI Search Isn’t Killing Organic Search - It’s Forcing It to Evolve Let’s clear the noise: AI Search (Google, Bing, Perplexity, ChatGPT) isn’t the end of Organic Search.

It’s the recalibration of how visibility, authority, and trust are earned. 📊 The Numbers We Can’t Ignore - Over 58% of users now rely on AI or aggregated search tools at least once a week (SEJ / Similarweb 2025). - Zero-click behavior has crossed 60% of all Google queries — up from 45% just 3 years ago. - 80% of AI-generated answers cite fewer than 5 sources — and 63% of those sources don’t rank in the top 10 organic results. 👉 Translation: traditional ranking alone no longer guarantees visibility or influence. 🧠 What’s Actually Changing 1️⃣ Ranking is being replaced by Referencing — The new SEO question isn’t “How do I rank?” but “How do I get cited?” — Structured, factual, context-rich content has a...

2️⃣ EEAT meets AI Evaluation — Models prioritize trust signals (authorship, citations, consistency) over keyword precision. — If your brand voice isn’t verified, you’re invisible in the AI crawl path. 3️⃣ Schema is the new SERP weapon — AI relies heavily on schema, markup, and clear data hierarchies to identify credibility. — Think of schema as the “grammar” AI uses to read your content fluently. 4️⃣ Search Journeys Fragment — People now start on ChatGPT, verify on Google, and convert on TikTok or Reddit. — Your SEO strategy must stretch across ecosystems, not just optimize one channel.

The future of organic isn’t about owning the keyword - it’s about owning the context. The winners will be brands who build AI-ready content architectures - layered, structured, validated, and human. #AI #SEO #SearchMarketing #DigitalStrategy #FutureOfSearch #AIMarketing #ZeroClick #ContentStrategy #SearchEvolution #DigitalTransformation In 2024, the News/Media Alliance welcomed 17 new member organizations from across the country and around the world, expanding membership to represent outlets producing quality news media content across various mediums and audiences. “We are thrilled to welcome these 17 new organizations to the Alliance community. We are so grateful to have the support of such innovative and dynamic companies, and we appreciate their commitment to joining us as we advocate in a unified voice on behalf of the industry,”...

“We have a lot of work ahead of us in 2025 as we fight to protect the quality content our members produce.” News/Media Alliance new members in 2024 include (not a complete list): This year’s additions build on growth in 2023 that saw News/Media Alliance add 16 new members and bring its total membership to over 2,200 organizations. For more information about last year’s new member organizations, please click here. Looking ahead, the Alliance will continue to focus on creating a balanced marketplace with AI and Big Tech, backed by public opinion that supports government intervention, according to a survey conducted earlier this year... The leading voice for the news and media industry, representing over 2,200 media brands whose job it is to keep the world informed.

Learn More Stay in the know: Sign up below and we’ll email you when we publish new content! Select one or more topics. You agree to receive email from the News/Media Alliance. To unsubscribe, click on ‘Unsubscribe’ in any email. Δdocument.getElementById( "ak_js_1" ).setAttribute( "value", ( new Date() ).getTime() );

The American Press Institute (API) is a supporting organization of the News/Media Alliance that provides a collaborative space for media and journalism leaders to think boldly. It combines deep industry expertise with a suite of research, programs, and products that foster healthy, responsive, and resilient news organizations. Learn more about API. Subscribe today to gain access to every Research Intelligencer article we publish as well as the exclusive daily newsletter, full access to The MediaPost Cases, first-look research and daily insights from Joe Mandese, Editor... If you're already a paid subscriber, please sign-in. The News/Media Alliance added 16 new members this year, including news, magazine, and digital media organizations of all sizes, bringing the member total to 2,200.

Having merged with The Association of Magazine Media in July 2022, the News/Media Alliance performs advocacy and research and conducts events, the goal of which is to support of a free, independent press. “We look forward to working with our new members and all of membership to move forward key legislative and policy initiatives and demonstrate the importance and need for high-quality content in an information-driven world,”... President & CEO of the non-profit News/Media Alliance. CALIFORNIA – President Donald Trump announced on his Truth Social app, November 9, that most Americans will receive a “tariff dividend” of at least $2,000 per person, funded from federal import-tariff revenues. A bombshell came crashing into the White House health narrative Monday when longtime cardiologist Jonathan Reiner publicly rejected the official spin on President Trump’s recent MRI, calling the explanation “laughable” and suggesting the whole... Kentucky’s junior U.S.

Senator Rand Paul, R-Bowling Green, has introduced the Health Marketplace and Savings Accounts for All Act, to make all Americans eligible for Health Savings Accounts (HSAs). A terrifying new synthetic drug mixture is showing up in U.S. emergency rooms—and doctors say it’s hitting faster and harder than anything in recent years. AI was utilized for research, writing, citation management, and editing. If you’re 55 or older, I’ve got some good news for you! While big chains like Kroger and Walmart have ended their special savings for older shoppers, there are still plenty of grocery stores with senior discounts.

CLIFTON, NJ – How about treating yourself AND donating to the Clifton Public Library? Support the FRIENDS of the Clifton Public Library Fundraiser. The Shannon Rose (Dine-In or To-Go) Clifton, 98 Kingsland Rd, Clifton, NJ, has graciously agreed to donate 10% of sales on Wednesday, November 19th, and Thursday, November 20th (excluding alcohol, taxes, tips, and gift... You … CLIFTON, NJ – FRIENDS of the Clifton Public Library are celebrating our 40th Anniversary year of serving our Library and the community of Clifton, NJ. 2025 has marked a new era in the efforts of the FRIENDS.

There was a rebranding and a new logo implemented, as well as development of an ongoing social media campaign to heighten awareness, visibility, … NEW JERSEY – The Theater League of Clifton (TLC) will present its main stage production of “The Addams Family Musical”. TLC is performing in a new venue, The Rosen Performing Arts Center (inside the Wayne Community Center) 1 Pike Drive, Wayne. Performances are scheduled for Friday, Nov. 14th, Saturday, Nov. 15th, and Sunday, Nov.

News Media Alliance Welcomed 17 New Members In 2024 Silas Lyons

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