Vimeo S Guide To Facebook Story Specs 4 Other Ad Sizes

Leo Migdal

-Dec 10, 2025, 4:11 PM

vimeo s guide to facebook story specs 4 other ad sizes

A successful Facebook Story ad starts with fitting your content to the format your audience is actually using. With vertical, full-screen viewing quickly becoming the norm among mobile users, the correct specifications can professionalize your content and avoid common issues like cropping or distortion. Facebook Stories are a favorite tool for brands to share quick, mobile-friendly content, but not all media is right for this format. Whether you’re creating something new or updating older content, using the best specs helps your ad perform as intended. This guide covers up-to-date Facebook Story specifications, including image and video requirements, placement tips, and other Facebook ad sizes that are worth knowing. Facebook Stories launched in 2017 following the success of Instagram Reels and Snapchat’s video-based formats.

Since then, they’ve become an increasingly popular way for businesses to share content using full-screen visuals and sound. Facebook Stories differ from static feed posts because they allow users to share photos and videos in a feature that appears at the top of the Facebook news feed and Messenger. These posts also disappear after 24 hours, so there’s a short window to make a big impact. Stories are immersive, mobile-first experiences that take up the entire screen, so using the right specs matters. If your image or video is stretched or cropped, it can break the viewing experience. Following best practices for dimensions, resolution, and file size ensures your content appears correctly and professionally to drive the best engagement possible.

Facebook ad size shapes how your creative shows up across feeds, Stories, and Reels. When the dimensions line up with Meta ad specs, your ads look clean, load fast, and get the space they’re meant to. You don’t need to memorize every Facebook ad size requirement. I put together this cheat sheet that combines Meta ad specs with Facebook ad character limits so you can see exactly what’s allowed in each format. Here’s what to remember: Recommended text character length (Headline/primary/description)

1:1 (for desktop or mobile) or 4:5 (for mobile only) 1080 x 1080 px (universal compatibility) or 1080 x 1350 px (mobile) Stay up-to-date with the latest Facebook ad specs to make sure your ads look great across all placements. Below is a comprehensive guide covering the major Facebook ad formats and placements in 2025, with recommended sizes, technical requirements, and best practices. Carousel ads can feature 2–10 cards, each containing an image or video with its own headline, description, and link. Users can swipe through cards in the unit.

Marketplace ads appear within the Facebook Marketplace section (where users browse buy/sell listings). They look similar to Marketplace listings with a “Sponsored” label, typically showing a single image, a headline, and price or relevant info. These ads use the image format by default (though video is possible, most advertisers use images to blend into the product listings). Creating successful Facebook ads in 2025 starts with using the correct ad sizes and specifications. Each ad placement and format on Facebook is carefully designed to enhance user experience while ensuring advertisers achieve their objectives. Adhering to these guidelines can prevent issues like cropped visuals or poor resolutions that may harm your ad’s performance.

Optimized ad formats are key to maximizing engagement and ROI. From single-image ads to video and carousel formats, using the right dimensions helps ensure your message is delivered clearly and effectively to your audience. This guide provides all the updated Facebook ad specs you need for each format and placement, including Feed, Stories, Messenger, Reels, and more. Facebook Feed ads are one of the most popular ad placements, appearing seamlessly within a user’s scrolling experience. These highly versatile ads support images, videos, carousels, and collections. Optimizing your feed ads for the right specs ensures that your visuals and messages appear sharp and impactful.

Image ads are a simple yet effective way to grab attention in the Facebook Feed. They rely on high-quality visuals to convey your message and drive engagement. Recommended resolution: At least 1080 x 1080 pixels for square images. For other aspect ratios, ensure a high resolution with no maximum limit. With over 2 billion daily active users, Facebook Ads are a great way to get in front of the right people. And on this highly competitive platform, you’ll need eye-catching media to capture attention.

Whether you want to highlight product features or showcase your brand story, designing creatives to the right Facebook Ad specs is key. Otherwise, distorted, cut-off or even rejected visuals can stop users from taking action. One common mistake? Forgetting that Stories ads need a buffer — leave 14% at the top and 20% at the bottom clear, so nothing important gets covered. With requirements like this changing frequently, keeping up can be tough. We’re here to help.

Below, we break down the latest Facebook Ad sizes for 2025, covering all placements and formats in one easy guide. Before we dive into Facebook Ad specs for various placements, let’s take a look at the types of formats available. Importantly, these can have different dimensions depending on where they’re shown. Master every Facebook image dimension for posts, stories, reels, cover photos, and ads. Get the exact specifications that ensure your content looks sharp and professional across all devices Last week, I witnessed something shocking happen: A small business owner I know spent three hours meticulously crafting their ideal Facebook cover photo for their page: elegant design elements combined with professional photography and...

Once uploaded and proud of their hard work, however, half their carefully written message had been cut off on mobile viewing devices! Frustrating is how 2025 Facebook image sizes work: the platform displays your images differently depending on where they appear, the device someone's using and how they scroll. Get your dimensions wrong, and your beautiful content turns into pixelated garbage--or worse, it gets cut off entirely. Facebook displays images differently on mobile and desktop - proper sizing is essential Once you understand the right dimensions for each type of Facebook content, creating images that look sharp, professional, and engaging across every device becomes much simpler. Visuals drive engagement more than ever before in 2025--getting this right is no longer optional--it is essential!

Vimeo S Guide To Facebook Story Specs 4 Other Ad Sizes

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A Successful Facebook Story Ad Starts With Fitting Your Content

Since Then, They’ve Become An Increasingly Popular Way For Businesses

Facebook Ad Size Shapes How Your Creative Shows Up Across

1:1 (for Desktop Or Mobile) Or 4:5 (for Mobile Only)

Marketplace Ads Appear Within The Facebook Marketplace Section (where Users